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today ADX Sydney 18-20 March

business 29 ADX Sydney 2016 n Software of Excellence has the tools to help take your practice to new levels. We have worked with thousands of practices around the world and developed a best practice approach based on global research from more than 1,500 dental practices in Aus- tralia, New Zealand and the UK. How does your business compare with top- performing dental practices in the following areas? Recall effectiveness: An effec- tive patient recall system is the backboneofanysuccessfuldental practice, as this ensures that pa- tients remain loyal and regularly return to the practice for treat- ment. A best practice approach means you can achieve a recall success rate of over 85 per cent. New patients: Acquisition of new patients remains one of the most challenging aspects of run- ning a dental practice. Whatever your practice type, you need the tools to promote your practice, re- engage lapsed patients and make it easy for new patients to book their first appointment. Patient marketing: Running successful marketing campaigns is key to new patient acquisition and increasing the value of exist- ing patients. You need the tools to set up your campaigns, monitor what works and measure your re- turn on investment while ensur- ing your online reputation stays ahead of your competitors’. Optimised diary: How do you achieve your perfect day, ensur- ing the right treatment mix to meet your patients’ needs while maximising your hourly earn- ings? You need a system to help you plan your forward cover to minimise time not booked, that reduces the number of patients who fail to attend appointments and effectively manages cancel- lations at short notice. Paperless: Running a paper- less practice will streamline your operations, reducing storage re- quirements and time spent on administration. It is now possible for patients to complete and sign electronic versions of patient de- tail and medical history forms, oral health surveys and treat- ment cost estimates. Clinical excellence: Successful patient outcomes and a stream- lined chair time experience are of vital importance to your practice. You need tools that make life easier for you as a clinician, such as integrating digital imagery with a patient’s record. Treatmentacceptance:Research shows that 80 per cent of practice revenuesaregeneratedby12treat- ment items from two main cate- gories:(a)high-volume,low-margin items (such as fillings, examina- tions and radiographs); and (b) low-volume, high-margin items (such as restorative crown and bridge work). To increase the lat- ter,youneedthetoolstoboostyour chairside treatment acceptance. Employee empowerment: Run- ning a successful practice re- quiresateamthatishighlyskilled andmotivated.Youneedtoensure that your employees are gaining the most from your business sys- tems, receive clear training and development opportunities, and learn the necessary skills to boost practice performance. Performancemanagement: Meas- uring business performance is the first step towards improving the efficiency of your practice. Youneedhelplookinginsideyour business to see how effectively it is operating using a range of key performance indicators and the ability to make the changes that can have a dramatic impact on your profitability. 7 Visit Software of Excellence at Stand 454 during ADX16 for a free business consultation and speak with one of our experts to learn more about our best practice approach and how you compare to top performing dental practices in each of these areas. The20th ChinaInt’lExhibition&Symposium onDentalEquipment,Technology&Products Shanghai World Expo Exhibition and Convention Center, Shanghai, China October 26~29, 2016 Approved by: Ministry of Science and Technology of the People’s Republic of China Organized by: China International Conference Center for Science & Technology / Ninth People's Hospital, School of Medicine, Shanghai Jiao Tong University / Shanghai UBM ShowStar Exhibition Co., Ltd. Co-organized by: Shanghai Stomatological Association / College of Stomatology, Shanghai Jiao Tong University / Shanghai Research Institute of Stomatology / School of Stomatology,Tong Ji University / Shanghai Stomatological Disease Center AD What makes a good dental practice a great business? More patients,fully booked chairs,happy staff,increased efficiency and profitability? In an increasingly competitive market, the answer is probably a mix of these and many more.

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