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today Greater New York Dental Meeting Nov. 27, 2016

By Curaden Staff n Preventive dentistry will be at the core of oral health care in the future. With Prevention One, Swiss-based oral health-care provider Curaden gives dental practices a new business model for additional revenue. It sets new standards in preventive plan- ning and preventive actions, com- bining therapy with products and services that extend into the patient’s home. Through Prevention One, preven- tive dentistry becomes not just an offer by your dental office but a part of your daily routine. Prevention One presents a new way to generate profit by offering new services and giving more members of the dental team the opportunity to generate income. At the same time, patient loyalty and the relationship with the dental professional is increased in times when patients are shopping for the cheapest price for products and serv- ices. PreventionOneismorethanacom- prehensive program for oral health care. It represents a new business model for the dental practice to acti- vate, reactivate or motivate all exist- ing and future patients. Prevention One is designed to inte- grate easily into the practice, as it perfectly interacts with all exist- ing dental and prophylaxis offers of the practice. The business model includes specifically designed treat- ment programs, a wide variety of oral care products, supporting software solutions, online services, marketing and communication material, and a specifically designed educational program. This business model is based on five basic pillars. First, it offers new products that have a major impact on the range of services offered by the dental prac- tice. Second, it includes an in-depth training program for all participating members of the practice team. Third, it provides a marketing and communication kit, such as post- ers, brochures, visuals or a specially designed treatment table for the den- tal practice. Fourth, it offers software solutions for monitoring performance and prof- itability,optimizedappointmentcoor- dination and patient communication. Finally, it provides a means of evaluation, monitoring and manage- ment of the patient’s oral health using a newly designed scoring tool aimed at developing individual strategies to improve oral health. Clients will not only feel the improvement in their overall health but will actually see it. Proven expertise and success Prevention One was developed using the combined experience of Curaden in partnership with experts in busi- ness development and oral health prevention. “Many patients do not know what they should pay attention to and how importantoralhealthisfortheirover- all well-being. They do not know what tools and instruments they should use, what quality they should be lookingforandhowtheyshouldapply them,” explained Clifford zur Nieden, a member of the Curaden board of directors. “We will guide and coach them and provide continuous educa- tion and support. The actual training is done by the patient, or now called the client, himself or herself, but he or she receives the proper introduction, guidance, information and motiva- tion to stay on track. That is why we like to call Prevention One a dental fitness program.” The trainer, or Prevention One (P1) coach, is a dental hygienist or dental assistant in the dental practice. The P1 coach designs a specific training program based on the individual requirements of the patient using a special P1 scoring tool. That forms the basis for an individual oral health strategy and a means of measuring oral health. Based on the P1 score, the coach can develop an individual strategy for each patient to achieve the best possible result. You only improve what you measure Theodora Little, a dental hygienist and therapist from London, has intro- duced the P1 scoring tool to her patients this year. She considers Pre- vention One the next step to improv- ing her patients’ overall health. “Prevention One is a modern and very effective approach to preven- tion,” she said. “It combines tailored individual dental care with oral hygiene appointments and individual coaching using a scoring system.” The score guides your patient through a multiple-choice question- naire, beginning with oral hygiene aids and how often they are used. It continues with the frequency of visits to a dentist and/or hygienist. The second part includes a health and lifestyle questionnaire, and the third part includes the oral examina- tion, which quantifies a plaque and bleeding index. At the end of these sections, the patient receives a per- centage score. The patient and the coach look at the data together and discuss where and how to improve the individual score. At the end of the appointment, the patient receives a general score — the P1-Score — which can then be compared to past and future scores to show overall improvement in a patient’s health. Little states: “This method moti- vates my patients to carry out effec- tive oral hygiene at home because they want an improvement in their score at our next appointment. Even if a score only shows a small improve- ment, the patient feels happy and empoweredbyhisorherownefforts.” The positive information from the P1 score can encourage the patient to progress further and put forth a greater effort in brushing their teeth. exhibitors 28 Greater New York Dental Meeting — Nov. 27, 2016 Experience the future of dentistry Here in New York Learn more about the new Prevention One business model at the CURADEN USA booth, No. 3216, and visit www. 5 With the Prevention One program, a coach and the patient work together to come up with a individual strategy for hygiene achievements. (Photos/Provided by Curaden) 5 The Prevention One uses a scoring system to help your patients track progress in their oral health achievements.

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