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COSMETIC TRIBUNE The World’s Dental Newspaper · US Edition Publisher & Chairman Torsten Oemus t.oemus@dental-tribune.com Vice President Global Sales Peter Witteczek p.witteczek@dental-tribune.com Chief Operating Officer Eric Seid e.seid@dental-tribune.com Group Editor & Designer Robin Goodman r.goodman@dental-tribune.com Editor in Chief Cosmetic Tribune Dr. Lorin Berland d.berland@dental-tribune.com Managing Editor/Designer Implant & Endo Tribune Sierra Rendon s.rendon@dental-tribune.com Managing Editor/Designer Ortho Tribune & Show Dailies Kristine Colker k.colker@dental-tribune.com Online Editor Fred Michmershuizen f.michmershuizen@dental-tribune.com Product & Account Manager Mark Eisen m.eisen@dental-tribune.com Marketing Manager Anna Wlodarczyk a.wlodarczyk@dental-tribune.com Sales & Marketing Assistant Lorrie Young l.young@dental-tribune.com C.E. Manager Julia E. Wehkamp j.wehkamp@dental-tribune.com Dental Tribune America, LLC 213 West 35th Street, Suite 801 New York, NY 10001 Tel.: (212) 244-7181 Fax: (212) 244-7185 Published by Dental Tribune America © 2010 Dental Tribune America, LLC All rights reserved. Cosmetic Tribune strives to maintain utmost accuracy in its news and clini- cal reports. If you find a factual error or content that requires clarification, please contact Group Editor Robin Goodman at r.goodman@dental-tribune.com. Cosmetic Tribune cannot assume respon- sibility for the validity of product claims or for typographical errors. The pub- lisher also does not assume responsibility for product names or statements made by advertisers. Opinions expressed by authors are their own and may not reflect those of Dental Tribune America. Do you have general comments or criti- cism you would like to share? Is there a particular topic you would like to see articles about in Cosmetic Tribune? Let us know by e-mailing feedback@ dental-tribune.com. We look forward to hearing from you! Tell us what you think! f CT page 1C 2C News COSMETIC TRIBUNE | March 2010 Dr. Nushin Shir, owner of Artistic Center for Dentistry, is celebrating the grand opening of her practice in Santa Monica, Calif., by offering free comprehensive dental exams and basic teeth cleaning services to 120 new patients. In exchange for free dental treat- ment, the practice is asking that all patients donate $10 to Heal the Bay, a local environmental outreach effort. The monthlong promotion runs from April 1–30. “Among the great karmas to be performed, charity is the greatest,” said Shir, who is an expert in cos- metic and intricate dental proce- dures. “In these tough economic times where many families are hurting, the charitable contribution to nonprofits and their important missions has fallen significantly. “This is an ideal time to repay the support I have received from the community and to give back to one of the most important causes in Santa Monica, Heal the Bay.” The mission of Heal the Bay is to promote the importance of mak- ing Southern California’s coastal waters and watersheds safe, healthy and clean, while fostering a global value shift toward a sustainable and secure future. Artistic Center for Dentistry sub- scribes to this philosophy and is doing its part to minimize its carbon footprint. The practice is chartless and therefore paperless, thus help- ing to save trees. The office also reduces waste by eliminating the use of plastic products. The center’s choice to use digi- tal X-rays eliminates the hazardous chemicals that are used in their development from contaminating the waterways and also eliminates unnecessary radiation to its patients. The heavy equipment used is both dry and oil-less and, there- fore, does not wastefully deplete water supplies. Oil-less machinery reduces the waste production of non-biodegradable materials that contaminate the oceans. “Support from third parties, such as Artistic Center for Dentistry, are key to promoting greater aware- ness, broadening our member base, and generating funds to support our research, education, community action and advocacy,” said Natalie Burdick, Heal the Bay’s constituent development manager. “We are excited to be able part- ner with Dr. Shir on a health pro- gram that offers free dental exams to members of our local commu- nity.” “We are committed to improv- ing the local environment in our community to create a cleaner safe place to live and work. We under- stand the importance of making environmentally responsible deci- sions for a sustainable future,” Shir said. The mission of About Artistic Center for Dentistry is to create nat- urally beautiful smiles and enhance patients’ overall well being by using the latest dental technologies in a stress-free, Zen environment. Artistic Center for Dentistry offers all aspects of general and cosmetic dental services, including power teeth whitening, porcelain veneers, crowns and bridges, tooth resto- ration, root canal therapy, ortho- dontics and more. It uses digital X-rays with the lowest radiation for patients’ safety. The center also offers a range of beauty and relaxation treatments that can bookend a patient’s dental experience, such as massage, foot reflexology, hand and facial treat- ments, and Botox and dermal fillers. Shir has served many well-known celebrities in addition to owning and managing several successful dental practices in Los Angeles County since 1993. She graduated from UCLA School of Dentistry in June 1993. She earned her bach- elor’s degree in biological sciences from UC Irvine. bone and foundation behind a beau- tiful smile, and by taking a full- mouth approach; the gorgeous smile that you create will stay that way for a long time and look better than ever! Why is it important to correct a patient’s bite? If you build patients’ smile in their habitual bite, you’re confined to the size to which they’ve worn their teeth down. This is a very small area. When you incorporate bite correc- tion into your work on a patient’s smile, you have a lot more power, and you can correct vertical abnor- malities. If you just treat the smile, you’re very limited to horizontal abnormalities such as gaps, spaces and crooked teeth. When a patient only wants four teeth corrected in the middle of the smile, I become a tooth doctor. But only correcting those four teeth compromises color and the natural flow of the smile as it diminishes into the corners of the lips. Of course, the choice is always the patient’s, and that means I have to be able to be a tooth doctor, a smile doctor, and a mouth doctor in order to serve all of my patients. However, the truth is that form equals function, and art equals sci- ence. Without combining the two, you can never make an incredibly gorgeous smile. When the bite has been corrected or when I treat a patient with a healthy bite, I can create the best smile in the world because I can line it up in proportion with the patient’s face. Would you tell me about the books you authored, “Revitalize Your Mouth” and “Revitalize Your Smile”? The books were written to explain to patients everything they need to know about a full-mouth or full- The Consumer’s Research Coun- cil of America recently selected Shir to be included in its 2010 edition of Guide to America’s Top Dentists. “Receiving this designation is an honor,” Shir said. CT (Source: PRWeb) Dentist offers free services to raise money for environment By Fred Michmershuizen, Online Editor Dr. Nushin Shir treats a patient in her practice in Santa Monica, Calif. (Photo/Provided by Dr. Nushin Shir) More information Founded in 1985 by Doro- thy Green, the organization’s focus is on Santa Monica Bay and the surrounding South- ern California coastal waters. However, Heal the Bay’s efforts frequently affect the water quality for California as a whole and the rest of the United States. Please visit www.Heal theBay.com for more infor- mation.