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new AACD. “AACD will demonstrate that we unequivocally stand for the prac- tice of responsible esthetics. The academy will be the primary dental resource for patients as they strive to maintain their health, function and appearance for their lifetime. “The academy will clearly state and acknowledge that esthetic den- tistry must complement the over- all general and oral health of the patient, and do no harm. “Our members will strongly After more than a year in the mak- ing, the American Academy of Cos- metic Dentistry (AACD) is pleased to release its new logo and identity package to dental professionals and patients worldwide. The new AACD brand is the cul- mination of a comprehensive organi- zational assessment in order to solid- ify the academy as the pre-eminent resource in cosmetic dental educa- tion and information. “It is an exciting time at the AACD. The academy is continually growing and adjusting to advance excellence in our profession through respon- sible esthetics,” said Michael R. Ses- emann, DDS, AACD president. “The new AACD brand represents a combination of the scientific foun- dation of the organization with an eye toward the future of cosmetic dentistry.” Responsible esthetics In 2009, AACD established a new mantra of Responsible Esthetics, which forms the foundation for the Enhanced for easier access to comprehensive, online oral health information After a year and a half of exten- sive research, planning and design, the American Dental Association announced the unveiling of its new, enhanced Web site, ADA.org, encom- passing the latest elements of Web- development technology. “The new ADA.org represents the collective input from our members and provides enhanced navigation tools for easier access to the wealth of oral health information we have online ,” said Dr. Ronald L. Tankers- ley, ADA president. “This information includes tools needed for practice management and continuing education as well as news about the latest developments in oral health care.” Source for professional information and enhanced Find-a-Dentist feature ADA.org is the dentist’s source for professional oral health information. For example, under the following tabs: “Professional Resources,” mem- bers will find an updated Member Center with a dental practice hub that includes tips and tools to thrive in challenging economic times. An enhanced Find-a-Dentist fea- ture, with updated profile informa- tion and photos, will also enable col- leagues and patients greater oppor- tunities to connect with each other. “Education and Careers” includes information about licensure and edu- cation and online C.E. opportunities. “Science and Research” features evidence-based dentistry resources and dental standards. “Advocacy” addresses the ADA’s advocacy efforts on behalf of the dental profession on Capitol Hill and in state capitols across the country. Many ADA members refer patients to ADA.org for oral health informa- tion. Housed under “Public Resourc- es,” the redeveloped site will contin- ue to offer news and extensive infor- mation on hundreds of dental topics, ranging from basic dental care to baby’s first tooth to gum disease to tooth whitening. These topics also include an extensive video collection of various oral health subjects. The public also will find the site easier to navigate, DENTAL TRIBUNE | April 2010 Dental Organizations 17A AD encourage that treatment decisions are based on the foundation of evi- dence-based protocols combined with sound clinical judgment. The academy will strongly encourage that cosmetic dentistry integrates interdisciplinary medical and dental treatment to enhance outcomes and minimize the loss of healthy human tissue. “Our members will champion and provide minimally invasive treat- ment protocols, when and where appropriate, that are consistent with the long-term health and needs of the patient. AACD will encourage the utilization of innovation in technol- ogy and materials to deliver dentistry that is predictable and long lasting.” About the AACD The AACD is the world’s largest non-profit membership organization dedicated to advancing excellence in comprehensive oral care that com- bines art and science to optimally improve dental health, esthetics and function. Composed of nearly 7,000 cosmet- ic dental professionals in 70 coun- tries around the globe, the AACD fulfills its mission by offering supe- rior educational opportunities, pro- moting and supporting a respected accreditation credential, serving as a user-friendly and inviting forum for the creative exchange of knowledge and ideas, and providing accurate and useful information to the public and the profession. DT (Source/AACD) AACD logo gets a makeover making it more effective and easier for con- sumers to obtain needed oral health informa- tion. “Refinements to ADA.org will continue as we build on our efforts to make our general and proprietary oral health infor- mation eas- ily attainable for ADA members,” said Tankersley. “This will assist members in offering the highest level of patient care and maintaining thriving practices.” About the ADA The not-for-profit ADA is the nation’s largest dental association, repre- senting more than 157,000 dentist members. The premier source of oral health information, the ADA has advocated for the public’s health and promoted the art and science of den- tistry since 1859. The ADA’s state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of den- tistry and made the patient experi- ence more positive. The ADA Seal of Acceptance has long been a valuable and respected guide to consumer dental care prod- ucts. The monthly Journal of the Amer- ican Dental Association (JADA) is the ADA’s flagship publication and one of the best-read scientific journal in dentistry. For more information about the ADA, visit the association’s Web site at www.ada.org. DT ADA unveils new Web site design Join the AACD in Dallas April 27–May 1 for the 26th Annual Scientific Session! (Photo/www.ADA.org)

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