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Publisher & Chairman Torsten Oemus t.oemus@dental-tribune.com Vice President Global Sales Peter Witteczek p.witteczek@dental-tribune.com Chief Operating Officer Eric Seid e.seid@dental-tribune.com Group Editor & Designer Robin Goodman r.goodman@dental-tribune.com Editor in Chief Dental Tribune Dr. David L. Hoexter d.hoexter@dental-tribune.com Managing Editor/Designer Implant Tribune & Endo Tribune Sierra Rendon s.rendon@dental-tribune.com Managing Editor/Designer Ortho Tribune & Show Dailies Kristine Colker k.colker@dental-tribune.com Online Editor Fred Michmershuizen f.michmershuizen@dental-tribune.com Product & Account Manager Mark Eisen m.eisen@dental-tribune.com Marketing Manager Anna Wlodarczyk a.wlodarczyk@dental-tribune.com Sales & Marketing Assistant Lorrie Young l.young@dental-tribune.com C.E. Manager Julia E. Wehkamp j.wehkamp@dental-tribune.com Dental Tribune America, LLC 213 West 35th Street, Suite 801 New York, NY 10001 Tel.: (212) 244-7181 Fax: (212) 244-7185 Published by Dental Tribune America © 2010 Dental Tribune America, LLC All rights reserved. Dental Tribune strives to maintain the utmost accuracy in its news and clini- cal reports. If you find a factual error or content that requires clarification, please contact Group Editor Robin Goodman at r.goodman@dental-tribune.com. Dental Tribune cannot assume respon- sibility for the validity of product claims or for typographical errors. The pub- lisher also does not assume responsibility for product names or statements made by advertisers. Opinions expressed by authors are their own and may not reflect those of Dental Tribune America. Dr. Joel Berg Dr. L. Stephen Buchanan Dr. Arnaldo Castellucci Dr. Gorden Christensen Dr. Rella Christensen Dr. William Dickerson Hugh Doherty Dr. James Doundoulakis Dr. David Garber Dr. Fay Goldstep Dr. Howard Glazer Dr. Harold Heymann Dr. Karl Leinfelder Dr. Roger Levin Dr. Carl E. Misch Dr. Dan Nathanson Dr. Chester Redhead Dr. Irwin Smigel Dr. Jon Suzuki Dr. Dennis Tartakow Dr. Dan Ward Editorial Board DENTAL TRIBUNE The World’s Dental Newspaper · US Edition g DT page 3A f DT page 1A Tell us what you think! Do you have general comments or criticism you would like to share? Is there a particular topic you would like to see more articles about? Let us know by e-mailing us at feedback@dental-tribune.com. If you would like to make any change to your subscription (name, address or to opt out) please send us an e-mail at database@dental-tribune.com and be sure to include which publication you are referring to. Also, please note that subscription changes can take up to 6 weeks to process. News DENTAL TRIBUNE | April 20102A AD f DT page 1A, “Orthodontist …” come time for his alma mater. Just two years ago, state and university leaders broke ground for the new East Carolina University School of Dentistry. A new building that will house the new school of dentistry will be named Ledyard E. Ross Hall. “This generous gift comes at a time when we are starting a new school and puts us in a position to support faculty and students at its inception,” said ECU Chancellor Steve Ballard. “Dr. Ross’ gift to the university reinforces that the N.C. General Assembly saw the wisdom of estab- lishing a school of dentistry at ECU and reinforces the vision they had and we have for this school.” Ledyard E. Ross Hall, on the ECU one-dentist office that only removes amalgam fillings, an amalgam sepa- rator can capture three pounds of mercury-containing waste material in one year. Every restorative practice should have this important piece of equipment, the EDA says. Practice litter-free infection control It is estimated that 1.7 billion plastic- paper sterilization pouches and 680 million barriers from U.S. dental offic- es will end up in landfills this year, according to the EDA. The EDA offers “Best Practices for Waste-Reducing Sterilization and Infection Control” to help dental pro- fessionals become litter-free while maintaining the highest infection con- trol standards. Cloth sterilization wraps and pouches and reusable cloth patient bibs and barriers, popular in high- tech and spa practices, help dentists significantly reduce their environ- mental footprint. When a paper-plas- tic pouch is the best solution, separate the paper from the plastic and recycle each appropriately, the EDA says. Detoxify your infection control pro- cesses Using the right non-toxic, biodegrad- able cleaner and disinfectant is an important component of pollution- preventing infection control, accord- ing to the EDA. Line cleaners and cold sterile solu- tions such as glutaraldahyde are a significant source of pollution from the dental industry and contribute to poor indoor air quality. Modern dentistry has eliminated the need for cold sterilization, and there are several environmentally safe line cleaners on the market. Making a switch to the non-toxic option will keep your office in com- pliance with hospital infection control standards while eliminating the “den- tal office smell” that patients hate, the EDA says. Take digital images Dental radiographs are an important part of preventive dentistry, but tra- ditional dental X-rays will contribute as much as 4.8 million lead foils and 28 million liters of toxic X-ray fixer to local ecosystems this year, according to the EDA. Conserve resources and help cool the planet by switching to digital patient charting. The EDA says patients will appreci- ate the significant reduction in radia- tion digital imaging provides and will benefit from an up-to-date approach to their health-care records. Going digital will also save a practice more than $8,500 a year, the EDA says. Promote your practice paperlessly Dental practitioners are always look- ing for ways to build rapport with patients. You may not realize how much your patients will appreciate your office’s eco-friendly initiatives, especially when they are delivered paper-free. Use a digital marketing and com- munications provider that offers Web optimization and appointment confir- mation by e-mail or text message, the EDA recommends. Provide your patients with regu- lar updates about your eco-friendly initiatives in electronic newsletters and e-mail blasts. Once or twice a year send a special newsletter using earth-friendly papers, inks and print- ing processes. DT (By Fred Michmershuizen, Online Editor) The unofficial Earth Day flag, designed by John McConnell. (Photo/Wikimedia Commons) Publisher & Chairman Torsten Oemus t.oemus@dental-tribune.com Vice President Global Sales Peter Witteczek p.witteczek@dental-tribune.com Chief Operating Officer Eric Seid e.seid@dental-tribune.com Group Editor & Designer Robin Goodman r.goodman@dental-tribune.com Editor in Chief Dental Tribune Dr. David L. Hoexter d.hoexter@dental-tribune.com Managing Editor/Designer Implant Tribune & Endo Tribune Sierra Rendon s.rendon@dental-tribune.com Managing Editor/Designer Ortho Tribune & Show Dailies Kristine Colker k.colker@dental-tribune.com Online Editor Fred Michmershuizen f.michmershuizen@dental-tribune.com Product & Account Manager Mark Eisen m.eisen@dental-tribune.com Marketing Manager Anna Wlodarczyk a.wlodarczyk@dental-tribune.com Sales & Marketing Assistant Lorrie Young l.young@dental-tribune.com C.E. Manager Julia E. Wehkamp j.wehkamp@dental-tribune.com Dental Tribune America, LLC 213 West 35th Street, Suite 801 New York, NY 10001 Tel.: (212) 244-7181 Fax: (212) 244-7185 Published by Dental Tribune America © 2010 Dental Tribune America, LLC All rights reserved. Dental Tribune strives to maintain the utmost accuracy in its news and clini- cal reports. If you find a factual error or content that requires clarification, please contact Group Editor Robin Goodman at r.goodman@dental-tribune.com. Dental Tribune cannot assume respon- sibility for the validity of product claims or for typographical errors. The pub- lisher also does not assume responsibility for product names or statements made by advertisers. Opinions expressed by authors are their own and may not reflect those of Dental Tribune America. Dr. Joel Berg Dr. L. Stephen Buchanan Dr. Arnaldo Castellucci Dr. Gorden Christensen Dr. Rella Christensen Dr. William Dickerson Hugh Doherty Dr. James Doundoulakis Dr. David Garber Dr. Fay Goldstep Dr. Howard Glazer Dr. Harold Heymann Dr. Karl Leinfelder Dr. Roger Levin Dr. Carl E. Misch Dr. Dan Nathanson Dr. Chester Redhead Dr. Irwin Smigel Dr. Jon Suzuki Dr. Dennis Tartakow Dr. Dan Ward Editorial Board DENTAL TRIBUNE The World’s Dental Newspaper · US Edition Health Sciences campus, will have more than 100,000 square feet. The North Carolina General Assembly has provided about $90 million for construction. That appropriation covers both the dental school building in Green- ville and 10 community-service learning centers in rural and under- served areas of North Carolina. The first three locations announced for those centers are Sylva, Ahoskie and Elizabeth City. Dental school faculty members will be based in the centers, along with advanced dental residents and senior students who will receive enhanced dental education in real practice settings. The students and faculty will offer much-needed dental care to citizens in the areas surrounding the centers. “The difference between being a good dental school and a great den- tal school hinges on private giving,” said Dr. James Hupp, dean of the school of dentistry. “Dr. Ross’ very generous philan- thropic gift will propel us toward greatness, allowing us to accom- plish our grand vision of improving the health and quality of life of North Carolinians by leading the nation in community-based, service-learning dental education. We cannot thank him enough.” The ECU dental school plans to admit its first students for the fall semester of 2011. About 50 students will enter the program every year. DT