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Industry News DENTAL TRIBUNE | May 20106A By Sierra Rendon, Managing Editor Esthetic crowns provide a durable restoration for decayed primary teeth Offer pediatric patients a ‘NuSmile’ NuSmile offers practition- ers easy placement of esthet- ic stainless-steel crowns for children, said CEO/President Diane Johnson Krueger. “Stainless-steel crowns have always been the restoration of choice for ease and durabil- ity for children whose teeth are affected by early childhood caries (ECC), but parents and doctors have never been happy with the esthetics of these res- torations,” she said. NuSmile was first intro- duced in 1991, and though other companies have similar products, Krueger said NuS- mile is set apart by its quality and durability. “There are a few other companies that have similar products, but NuSmile has performed with consistently higher results in laboratory studies that measure things such as fracture and fatigue resistance, color stability and wear,” she said. “Also, in two separate sur- veys of pediatric dentists, more dentists preferred NuSmile crowns than any other esthetic pediatric crowns offered.” Dentists can quickly learn the NuSmile technique for properly fitting crowns. “The technique for placing Nu-Smile crowns differs a bit from the technique for plac- ing standard stainless-steel crowns,” Krueger said. “We have a great instructional DVD with actual patient cases that demonstrates exactly how to prepare the tooth and seat a NuSmile crown. NuSmile crowns are offered for both anterior and posterior decidu- ous teeth. “There are currently two shades offered; they are sold in kits and individually with no minimum order,” she said. What’s the main thing to remember when considering NuSmile crowns? “Easy placement, not tech- nique-sensitive like a strip crown. Full coverage protec- tion of remaining tooth struc- ture, just like a stainless-steel crown,” Krueger said. “Good esthetics for many years; these crowns are extremely durable … more so than strip crowns or any other esthetic-coated crowns avail- able. “Our company is dedicated to beautiful, healthy smiles for all children. NuSmile anterior and posterior crowns are ana- tomically correct, stainless- steel crowns with the most natural-looking, tooth-colored facing available.” DT AD Fight oral cancer! how committed you are to fighting this disease by sign- ing up to be listed at www. oralcancerselfexam.com. This website was devel- oped for consumers in order to show them how to do self-examinations for oral cancer. You can ex- plain the proce- dure in brief and then let them know about the website, www. o r a l c a n c e r s e l f exam.com, that can provide them with all the details they need. If dental pro- fessionals do not take the lead in the fight against oral cancer, who will? DT Did you know that dentists are one of the most trusted professionals to give advice? Thus, no other medical pro- fessionals are in a better posi- tion to show patients that they are committed to detecting and treating oral cancer. Prove to your patients just AD Jason Johnson, chief operating officer of NuSmile Primary Crowns, shows off the company’s products in the exhibit hall at the recent Midwinter Meeting in Chicago. (Photo/Sierra Rendon)