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17Lab TribuneMay 3-9, 2010United Kingdom Edition VITABLOCS® The bedrock of CEREC® success for over 20 years! 16 million restorations around the world. Proven clinical success and durability. With more than 16 million restorations over more than 20 years, the CAD/CAM silicate ceramic VITABLOCKS Mark II has proven its worth over the long term. Their clinical survivial rate for inlays, onlays and crowns of more than 90 percent ranks alongside the gold standard. With VITABLOCS, you save time and you are guaranteed durability together with stunning aesthetic results. Antagonist friendly and reduced wear on grinding tools. It is backed by 19 evidence based clinical studies from around the world Contact Panadent 0168988 1788orvisitwww.vitablocs.com Panadent .indd 1 19/01/2010 08:20:20 in order to help it to work better. It may be consoling to know exactly what to expect, but staying too long in your comfort zone can have det- rimental effects on both pa- tient, and pro in dental science mean that we have been able to move on from the stage of just pulling out teeth and fitting an animal denture in their place, but this is only possible due to the willingness of the practitioner and the patient to put their faith in the techni- cians and explore new treat- ment techniques. Suggesting new treatment It is understandable to be con- cerned about the reaction from patients when you suggest a radical new treatment option. It is likely that your patient may have carried out some prior research into various op- tions, maybe even spoken to someone who has had simi- lar treatment, and has an idea of what to expect. However, patients are primarily led by two aspects when considering treatment: the advice of their dentist, and the cost involved. Patients inherently trust their dentist’s advice, and if you are able to suggest a treatment plan that offers them aesthetic ap- peal, durability and simplicity, the reaction is likely to be a positive one. Securing best results It is undeniable that some of the newer technologies may be slightly more expensive than the more out-dated options. How- ever, many patients are willing to spend that little bit extra to secure the very best end result. In terms of cost-effectiveness, a treatment plan that offers added durability and mini- mal after-care is usually a be- tter option than the more tra- ditional options, which can be prone to breakages, discolora- tion, and may not offer the very best biocompatibility. To make the most of the ad- vances in dental science, you cannot be shy when it comes to embracing change. DT About the author Neil Photay car- ries on his fam- ily tradition of working in the dental industry and creating and manufacturing dental innova- tions and tech- nologies. Work- ing at both the CosTech Laboratory and family dental surgeries from the age of 16, Neil completed a BSc in computer science, specialising in project and team management at Brunel University before returning to the CosTech Elite laboratory in 2003. David Hands studied dental technology at Lambeth College in 1999 achiev- ing a BTECH Na- tional Diploma in science and dental technol- ogy, and an ad- vanced HNC/HND in dental technolo- gy. He then went on to study advanced aesthetics and smile design with Mas- ter Technicians in the US, gaining the Master Technician status. David joined CosTech in 2004 and quickly became head ceramist. Together, Neil and David began jointly managing CosTech Elite in 2006, de- veloping the advanced team structure and skills and forging strong relation- ships with all the CosTech customers. For more information on CosTech Elite Dental Laboratory or for a free pack, call 01474 320076 or visit www. costech.co.uk. ‘It is under standable to be concerned about the reaction from patients when you suggest a radical new treatment option’