DTUK1210

1.1 0.9 0.8 0.7 0.6 0.5 1.0 Plaqueremoved(Turesky) 0 21060 120 Brushing time (seconds) 1801509030 1.1 0.9 0.8 0.7 0.6 0.5 1.0 Plaqueremoved(Turesky) 0 21060 120 Brushing time (seconds) 1801509030 EnamelSMHrecovery(%) 36 33 32 31 30 29 34 35 EnamelSMHrecovery(%) 0 20050 100 Brushing time (seconds) 150 36 33 32 31 30 29 34 35 0 20050 100 Brushing time (seconds) 150 In vivo brushing clinical study2 26% more plaque removal• was observed with brushing for 120 seconds compared with 45 seconds*2 In situ enamel remineralisation clinical study3 EnamelSMHrecovery(%) 36 33 32 31 30 29 34 35 EnamelSMHrecovery(%) 0 20050 100 Brushing time (seconds) 150 36 33 32 31 30 29 34 35 0 20050 100 Brushing time (seconds) 150 Surface microhardness• (SMH) increased in a linear fashion over the period 30–180 seconds*3 References Beals D, Ngo T, Feng Y, et al. Development and laboratory evaluation of a new toothbrush with a novel brush head design.1. Am J Dent 2000; 13: SpIss 5A–13A. Gallagher A, Sowinski J et al. The effect of brushing time and dentifrice on dental plaque removal2. in vivo. [Accepted for publication in J Dent Hyg] Zero DT, Creeth JE et al. The effect of brushing time and dentifrice dose on fluoride delivery3. in vivo and enamel surface microhardness in situ. [Manuscript submitted] AQUAFRESH is a registered trade mark of the GlaxoSmithKline group of companies. * p<0.05 NEW EVIDENCE FOR THE BENEFITS OF INCREASING BRUSHING TIME To motivate behavioural change, it helps if patients understand the benefits of brushing for at least 2 minutes twice a day with fluoride toothpaste, compared to an average brushing time of around 46 seconds.1 New research results from Aquafresh show that increasing brushing time: Recommend a great tasting fluoride dentifrice to encourage your patients to brush for longer, for increased fluoride protection and plaque removal Significantly increases plaque removal Significantly increases fluoride uptake and enamel strengthening

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