DTUK13

On tour Down Under UK orthodontists journey to Australia in a bid to promote London as host to the 8th International Orthodontic Congress in 2015 F rom February 6-9 2010, orthodontists from more than 100 countries and 100 internationally renowned speakers gathered in Sydney, Australia, for the 7th Inter- national Orthodontic Con- gress (IOC). A contingent of around 150 British orthodon- tists was among those who travelled Down Under and one of the largest international groups represented at the con- ference. Spearheading the Brit- ish delegation was the Organis- ing Committee of the 8th IOC, which is charged with bringing the next World Congress to Lon- don in 2015. Starting the countdown The Committee from the British Orthodontic Society was there to start the countdown and promote London ahead of 2015. As part of the flag-waving initiative, the So- ciety hosted a BOS Village Day at the Congress during which four international and eight leading UK speakers took to the rostrum in front of a full auditorium. The Society also hosted a buoyant and exuberant cocktail party, which was graced by the majority of UK delegates and a number of distin- guished invited guests from the world orthodontics. The BOS encouraged del- egates to visit its ‘patriotic’ exhi- bition stand from which it gave out branded red London bus key rings featuring a newly created London 2015 logo and the URL of a new website – www.wfo- 201-5london.org – which went live on the final day of the conven- tion. Such was the popularity of the key rings, 4,000 were snapped up in two days and were seen dan- gling from practically every con- ference rucksack. Home from home The stand became a home from home for the British delegation, which turned up to take tea, and refuge on the Union Jack be- decked sofas. On a large plasma screen, the BOS showed a special- ly recorded interview with Lon- don Mayor Boris Johnson who encouraged delegates to visit Lon- don and explore the many ben- efits of the UK capital. Every day there was also a chance for del- egates to win a digital photograph frame, featuring scrolling pictures of London. During his presentation at the conference, Dr Jonathan Sandler, the Chairman of the 8th IOC, ex- plained that there couldn’t be a better time to visit London: “After staging the 2012 Olympics, Lon- don will have the infrastructure and stature to put it on a world footing. 2015 also looks like be- ing a bumper year for London. It is hosting the Rugby World Cup at the same time as the World Orthodontic Congress, so if you are a fan of the game, there could be no better time to be in Lon- don – in fact you might consider combining your professional and sporting interests.” For more information, visit www.wfo2015london.org. DT Countdown to the London 2015 International Orthodontic Congress May 17-23, 201030 Events United Kingdom Edition THE EFFECTIVE CHAIRSIDE WHITENING GEL QuickMix syringe for easy, automatic mixing without waste Visible whitening results after only approximately 10 minutes A genuine concentration of 27 % hydrogen peroxide even after mixing Special tips for precise application for all endo bleaching treatments Perfect Bleach NEW LAUNCH VOCO GmbH · P.O. Box 767 · 27457 Cuxhaven · Germany · Tel. +49 (0) 4721 719-0 · Fax +49 (0) 4721 719-140 · www.voco.com VOCO_DTI-UK_1410_PerfectBleachOffice_210x297VOCO_DTI-UK_1410_PerfectBleachOffice_210x29729977.indd 1..inndnd 03.05.2010 103.053.05