DTME0510

News & Opinions DENTALTRIBUNE Middle East & Africa Edition GlaxoSmithKline (GSK) announced the Middle East launch of Sensodyne Rapid Ac- tion. The new toothpaste pro- vides an answer for the large number of people who suffer from sensitive teeth but do not treat the problem. In response, fast-acting Sensodyne Rapid Action works in just 60 seconds and offers long-lasting protec- tion. Tooth sensitivity is a common problem affecting 1 out of 3 con- sumers, yet many do not actively address the problem. A large number of sufferers try to ignore their sensitive teeth or develop ways to avoid the pain, for exam- ple, by changing the way they consume certain food and drinks or avoiding them altogether. Also, some people choose to ig- nore this problem since they have a hectic lifestyle and do not have the time to look for a solu- tion. For those sensitivity sufferers lookingforaquickandeasysolu- tion, the new Sensodyne Rapid Action can be massaged directly onto the exposed sensitive den- tine for sixty seconds, and hence providerapidrelieffromthepain of sensitive teeth. Plus, Senso- dyne Rapid Action provides the benefits of an ordinary daily toothpaste including all-round protection, cleaning and fresh- ness. Mohammad Otaibi, Group Brand Manager GSK Consumer HealthCare, said, “Sensitive teeth can start in late teens and – ifuntreated–caninfringetheen- joyment of certain food and drinks. That is why people adopt all sorts of behaviors to avoid the pain of sensitivity, but the sim- plest solution is to use a tooth- paste that is specially designed for sensitive teeth. The new Sen- sodyne Rapid Action provides a physical seal against sensitivity triggers and, used twice daily, it provides long-lasting protection from sensitivity.” Sensodyne Rapid Action can beboughtatmajorsupermarkets and pharmacies across the re- gion. To find out more about Sen- sitive teeth and Sensodyne Rapid Action talk to your dentists. 4 Dubai hosts for the 4th time the CAD/CAM & Computerized Dentistry International Con- ference organized by Emirates Dental association and Centre for Advanced Professional Practices (CAPP). The annual conference was a great success and achieved record attendance further estab- lishing our reputation as the in- dustry’s leading CAD/CAM sci- entific Conference. This year’s agenda offered a wide variety of topics and it is clear from the participant’s feed- back that the sessions they at- tendedweregreatlyappreciated. All sessions were very well at- tended. This was not only due to the quality of input from the speakers and panelists but also due to the richness and perti- nence of the discussions. THE EVENT New Sensodyne Rapid Action provides clinically proven relief for sensitive teeth