DTUK1810

Cosmetic tribune EverClear™ a triumph in clarity For details of Carl Zeiss and our wide range of other dental products contact: See what you are missing... Carl Zeiss EyeMag Smart 2.5x loupes Carl Zeiss GTX Carl Zeiss EyeMag Pro prismatic loupes Carl Zeiss OPMI® Pico Nuview Ltd, Vine House, Selsley Road, North Woodchester, Gloucestershire GL5 5NN Tel: 01453 872266 Fax: 01453 872288 E-mail: info@nuview-ltd.com Web: www.voroscopes.co.uk •Floorstand, ceiling or wall mounted •Photoport for digital camera •Five step magnification •Superlux 180 Xenon daylight illumination V2 LED Illumination pages 16-17page 15 A new look at some ‘old’ technology by Neil Photay and David Hands Roger Matthews speaks to Professor Richard Ib- betson on the ethics of cosmetic dentistry Tif Qureshi details the latest treatment sequence All-ceramic Ethics of Aesthetics ABB not ABC pages 18-20 perio Tribuneperio Tribune perio Tribune The wonders of teeth- whitening treatment! Giving the people of Liverpool beautiful teeth behind happy, confident, smiles says Dr Daz Singh BDS I n the heart of Liverpool city centre sits a unique, award winning cosmetic dental clinic. Ollie & Darsh is the most exciting new cosmetic dentist around and has a simple ethos: to provide the people of Liverpool with beauti- ful teeth behind happy, confident smiles. With a range of treatments available to help members achieve and maintain the best possible dental health, Ollie & Darsh prides itself on its professionalism, skill and relaxed, stress-free environ- ment. This isn’t just an idle claim either: last year Ollie & Darsh re- ceived the Most Attractive Practice award at the Private Dentistry Awards 2009; a fantastic achievement for any dental practice old or new. Confidence to smile Ollie & Darsh offers an extensive range of treatments designed to give confidence to patients and peace of mind with regards to dental hy- giene and general oral health. Dr Daz Singh BDS, is the Co-Clinical Director at Ollie & Darsh, and is passionate about furthering his learning in the field of dentistry, having learnt under the guidance of internationally renowned dentists in both the UK and the USA. A highly popular and rela- tively new form of cosmet- ic dentistry is teeth-whitening. Dr Singh decided to introduce this treatment at Ollie & Darsh and ex- plains why, ‘‘Whitening treatment has become very popular and is one of the most frequently request- ed forms of cosmetic treatment. In today’s society, people are increas- ingly aware of not only the health of their teeth, but also their aesth- etic appeal. As a result of this, my- self and doubtless many other pract- itioners have noticed a sharp in- crease in the demand for teeth- whitening treatment. We offer cli- ents three extremely effective teeth whitening treatments, all of which are approved by the British Dental Health Foundation. The latest “laser” whitening technique is called Zoom 3D Advance as is without doubt the quickest way to lighten your teeth by up to ten shades.’’ Choice of suppliers There are many whitening prod- ucts available on the market today, so the choice of suppliers is poten- tially enormous. How did Dr Singh decide which supplier was right for his practice? ‘‘When deciding on which sup- plier to use, it was an easy deci- sion. I chose Discus Dental. Having used and experienced the products from Discus Dental for many years now, I have always found them to be easy to use, highly effective and good value for money; I saw no rea- son to look elsewhere. I am current- ly using Zoom 3D Advance at Ollie & Darsh, which is the most recent addition to the Zoom range, and, having used the previous versions, I felt comfortable and confident that both my clients and myself would benefit from using it. Discus Dental is well known for whitening products and is, in fact, the world leader in this category. The company seemed like an obvious choice, and the fact that I have had positive, first hand experience of working with them made my decision all the easier.’’ Whitening Wednesdays As with the introduction of most new concepts, intelligent market- ing plays an integral role. Due to the fact that many other dental practices offer whitening treatment, it was essential that Dr Singh thought carefully about the best way to go about promoting Ollie & Darsh’s own unique teeth-whitening service. He explains,‘‘I was aware of the need to make our whitening treatment stand out amongst the crowd of oth- er clinics offering the same service, and, as a result, the marketing was given a lot of thought. After much consideration, we decided on pro- moting our whitening treatment by offering 50 per cent off Zoom 3D Laser Whitening every Wednesday. We called it Whitening Wednes- ‘In today’s society, people are increasingly aware of not only the health of their teeth, but also their aesthetic appeal. As a result of this, myself and doubtless many other practitioners have noticed a sharp increase in the demand for teeth-whitening treatment.’ page 14DTà