DTUK1810

July 12-18, 201014 Cosmetic Tribune United Kingdom Edition the effective chairside whitening gel • QuickMix syringe for easy, automatic mixing without waste • Visible whitening results after only approximately 10 minutes • A genuine concentration of 27 % hydrogen peroxide even after mixing • Special tips for precise application for all endo bleaching treatments Perfect Bleach Office new launch VOCO GmbH · P.O. Box 767 · 27457 Cuxhaven · Germany · Tel. +49 (0) 4721 719-0 · Fax +49 (0) 4721 719-140 · www.voco.com VOCO_DTI-UK_1810_PerfectBleachOffice_210x297.indd 1 23.06.2010 11:19:45 Uhr day and our aim was to attract our existing (and poten- tial!) members, by offer- ing a very popular treatment for outstanding value once every week. The response was immediate and very im- pressive! We have certainly seen a significant increase in our profits since the special offer incentive was launched and have experienced a notice- able growth in client requests for whitening; we’ve even taken the occasional referral from other clinics.’’ Client Feedback With teeth whitening treatment in such high demand, how have clients at Ollie & Darsh respond- ed to the ‘Whitening Wednesday’ incentive? ‘‘The ‘Whitening Wednes- day’ special offer has been a to- tal success with clients. We’ve received incredibly positive feedback from all our clients who have had Zoom 3D Laser Whitening treatment and many more have booked appoint- ments. What many people don’t know is that you only need a single 90-minute appointment to whiten and give sparkle to your smile. It’s an extremely efficient and efficient form of treatment.’’ Having used Discus Den- tal as suppliers for the teeth- whitening product Zoom 3D, Dr Singh offers an insight into working with Discus. ‘‘Hav- ing used Discus Dental as sup- pliers before, I was confident that my experience this time around would be just as positive, and I wasn’t disap- pointed. They have a highly efficient team and the direct sales models means that Discus Dental can remain in direct contact with you. There is no one in the middle and there are no marked up fees, which is great. Discus Dental also maintains direct access with the manufacturer enabling them to address your specific queries and concerns.’ Having successfully laun- ched, marketed and reaped the financial rewards of a new treat- ment within the practice, what advice would Dr Singh have for other practitioners musing on following suit? ‘‘I would encourage any dentist considering launching a new treatment like whiten- ing, to think carefully about the way in which they plan to market it. It’s such a crucial aspect of any business, and one, which, if done effectively, will draw in new clients and impress your existing ones! In addition to this is making sure that you have a reliable, professional and expert sup- plier as this makes a massive difference. Working with prod- ucts that you have faith in and know to be highly effective and efficient is vital, it gives peace of mind to both practitioner and client. I’ve been delighted at the success of ‘Whitening Wednes- day’s’ at Ollie & Darsh. It’s clear to me that by combining strong marketing and excellent prod- uct suppliers, you are guaran- teed success!’’ For more details call Discus Dental on 01923 850423. DT ‘We have seen a in- crease in our profits since the special offer incentive was launched and have experienced growth in client requests for whitening.’ page 13DTß Dr Daz Singh of Ollie & Darsh Dr Daz Singh BDS is Clinical Director at Ol- lie & Darsh. He is a great sports enthusiast and enjoys playing football and cricket. He is also an avid West Bromwich Albion Fan. Dr Singh graduated from the University of Liverpool and have settled and worked in the city ever since. He has passionately sought further learning and under the guidance of in- ternationally renowned dentists in the UK and the USA, has honed his clinical ability to provide the best level of care for patients at Ollie & Darsh.