DTUK2010

13Implant TribuneAugust 2-8, 2010United Kingdom Edition For more information, contact BioHorizons Customer Care: +44 (0)1344 752560 or visit us online at www.biohorizons.com Laser-Lok 3.0 is the first 3mm implant that incorporates Laser-Lok technology to create a biologic seal and maintain crestal bone on the implant collar1 . Designed specifically for limited spaces in the aesthetic zone, the Laser-Lok 3.0 comes with a broad array of prosthetic options making it the perfect choice for high profile cases. SPMP10109 REV B MAY 2010 1. Radiographic Analysis of Crestal Bone Levels on Laser-Lok Collar Dental Implants. CA Shapoff, B Lahey, PA Wasserlauf, DM Kim, IJPRD, Vol 30, No 2, 2010. 2. Initial clinical efficacy of 3-mm implants immediately placed into function in conditions of limited spacing. Reddy MS, O’Neal SJ, Haigh S, Aponte-Wesson R, Geurs NC. Int J Oral Maxillofac Implants. 2008 Mar-Apr;23(2):281-288. 3. Human Histologic Evidence of a Connective Tissue Attachment to a Dental Implant. M Nevins, ML Nevins, M Camelo, JL Boyesen, DM Kim. International Journal of Periodontics & Restorative Dentistry. Vol. 28, No. 2, 2008. • Two-piece 3mm design offers restorative flexibility in narrow spaces. • 3mm threadform shown to be effective when immediately loaded.2 • Laser-Lok microchannels create a physical connective tissue attachment (unlike Sharpey fibers).3 Treat small spaces with confidence Introducing the Laser-Lok® 3.0 implant For more information, contact BioHorizons Customer Care: Radiograph shows proper implant spacing in limited site. Laser-Lok 3.0 placed in aesthetic zone. Image courtesy of Michael Reddy, DDS Image courtesy of Cary Shapoff, DDS Laser-Lok 3.0 placed in Treat small spaces with confidence spaces with confidence spaces with Introducing the Laser-LokIntroducing the Laser-Lok® 3.0 implant3.0 implant rector Alain Veillard, were on hand to answer any question about their implants. I also had the opportunity to speak with John about D2D and how they came to work with Euroteknika. “The company started as D2D Endo three years ago after the founders, Jason Bedord and Charlie Nicholas, realised that they were often recommending products to delegates on their en- dodontic courses. They decided to put together a range of equip- ment together that they were happy with - no big sell, the guys can just say ‘this is what we use, it works for us and if you want to buy it you can get it at this price’. “What’s fairly unique about D2D is that it’s owned by den- tists for dentists. Any clini- cian who has a query about a product can pick up the phone and talk to a fellow clinician about it; this means they will get relevant practical answers from someone who truly understands their needs.” The formula seems to have worked well for D2D Endo, and late last year they teamed up with implantologist Willie Jack to pro- vide the same sort of service on the implant side. “When the op- portunity came along to go into the implant side, with Willie Jack (who has been placing implants since 1992) the same sort of sys- tem worked. He saw that the market was growing, that more people were becoming aware of implants and he thought ‘well I’m an implantologist, I would like people to have more of their im- plant work done in the UK by UK dentists’. So, he looked for a sys- tem that was competitive in price with the bigger dental implant brands but still offered the same quality and reliability as the well established brands. “There are so many people selling cheap implant into the UK because dentists want to be able to deliver an implant system at a low cost. The way we’ve ap- proached it is we need to know from a clinical perspective that the products we are offering are 100 per cent reliable. The thing with D2D is that the directors are dentists, they do not want their reputation to be tarnished by any dentists saying ‘look this product that you’ve sold us, it doesn’t do what it’s supposed to do’. We’ve gone with Euroteknika because they represent quality. Also there is about a 40-60 percent differ- ence in price if you compare Euroteknika to the established brands, but as far as we can see they are comparable especially in terms of quality. Not only that but the prosthetics can be up to 80 per cent of the cost of the big brands so if you put all that to- gether it’s a very powerful argu- ment for D2D. “In the beginning people are used to placing what they have been placing (ie Straumann, As- tra, Nobel) because they are good products, they have been on the market a long time and they have all the surgery equipment to do it. So to change systems, well there needs to be a good reason. Those that have taken on board the Eu- roteknika product have honestly not had one problem. All we have had are plaudits on the ease of how it works and the ability to match the prostheses. So, the labs like us – they like the prosthetics – the dentists like us because the products are of good quality at the right price. They also like the fact that if they have an issue they can talk to Willie and he can answer them clinician to clinician.” Ninety per cent of the equip- ment that clinicians have to place Straumann/Astra/Nobel implants can be used with Euroteknika implants. We also do promotions such as once someone has placed 20 implants we give them a free Euroteknika surgical kit. And from what dentists tell me it is a very good surgical kit ! John added: “The relationship between Euroteknika and D2D Implants is crucial as it is a long term partnership. We have got the ability to talk to them at every lev- el right up to the MD about things we’d like to change or things we can get involved in - I think we’ve ticked all those boxes. I think they are prepared to listen, I think they are prepared to change things and it seems to be their aspiration to make us a part of their business. So it really does work, we will help them devel- op things on the clinical side as Willie is highly qualified and ex- perienced clinical implantologist, and they are a very good manu- facturing company – put the two together and you have a winning formula.” DT page 11DTß

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