DTUS2010

increase in business, according to the company. Dr. Mike White of Webster Dental Care in St. Louis aggressively markets his practice and his use of this product. He has seen a 45 per- cent increase in business, setting new patient records three months in a row. White credits The Dental Button and the resulting word-of-mouth referrals, “We give the The Dental Button to 20–30 patients a day and it may be pressed only once a month. The notion that patients are always pressing the button and slowing procedures is a myth.” Michael Edwards, DMD, inventor of The Dental Button, said the increas- ing popularity of this product shows patients want choice. By offering The Dental Button, dentists show they’re concerned about their patients’ total well being. “Patients have plenty of options but want to find a dentist who cares about how they feel. Caring is how patients differentiate between practices, not who has the more-filled resin or whose crowns have better wear characteris- tics,” said Edwards. The Dental Button is particularly popular with Baby Boomers who grew up during a time when dentistry wasn’t always as gentle as it is today. Many of today’s Baby Boomers are still trying to get over their childhood anxieties. To learn more about The Dental Button and to see how it works, visit booth No. 1450 at the 2010 ADA’s Annual Session, Oct. 9–12 in Orlando, Fla. Not going to the meeting? Go to www.thedentalbutton.com or call HSI at (800) 372-4346. DT iPhone Dental Practice Monitor (iDPM) v2.1 from Sikka Software, available exclusively at the Apple app store, can display appoint- ments, benchmarking and key performance indicators from your practice automatically, and best of all, it’s absolutely free. This enhanced version further simplifies accessing percentile benchmarking data from more than 6,400 installations of Sikka and key performance indicators for all major dental practice busi- ness ratios. You can also view details of the application, partners and breakthrough dental optimi- zation applications. Enhancements include the abil- ity to automatically read appoint- ments, procedures to be per- formed and expected production on your iPhone or iPod. You can also review offline and online key performance indicators and benchmarking numbers in both tabular and graphical form. Sikka continues to improve this application and plans to add many more capabilities in the future. Desktop Dental Practice Monitor™ (available free from www.dental practicemonitor.com) should be DENTAL TRIBUNE | September 2010 Industry News 31A AD ADA BooTH No. 1450 Monitor practice KPIs via iPhone/ iPod Free app from Sikka Software allows appointments, KPIs, real-time benchmarking g DT page 32A