DTUS2010

From an everyday dentist to entrepreneur Dr. Steven Goldberg, a graduate of NYU Dental School, loved dentist- ry but dreaded administering injec- tions. Goldberg found that he wasn’t alone in this regard. The Simon Study found that 18.8 percent of practicing dentists have reported that they’ve considered changing their careers due to the stress they experience administering anesthesia. “My entire experience as a dentist changed when we moved from the classroom to the clinic. Although I was very eager to practice dentistry, I was apprehensive about injecting my first patient. As I looked around at my fellow students I could sense the same emotions from chair to chair,” Goldberg said. Technology, which has been the dentist’s best friend, simply hasn’t affected the injection process. Den- tal manufacturers have challenged their research and development teams to develop an instrument that would be embraced with univer- sal acceptance. Dentists prefer a solution that’s applicable for every patient and every injection. Yet as much as technology has changed the way dentists operate their offices, the average dentist still relies upon a dental syringe — designed 150 years ago — as the only partner to deliver Industry News DENTAL TRIBUNE | September 201032A loaded on any user machine at the practice and appropriate authen- tication codes activated. All these applications and services are free. “You don’t have to pay to see your patient appointments, key performance indicators, sched- ule, benchmarking and produc- tion values on your iPhone or iPod mobile device,” said Vijay Sikka, Sikka Software CEO. With this dental industry appointments and KPI application for iPhone and iPod, Sikka extends its lead as a business optimization solution for the dental industry. In the last six years, Sikka has introduced revolutionary on- demand products for business opti- mization, clinical benchmarking and fee optimization for the dental industry including its latest, www. FeeOnDemand.com and www. DentalPractice360.com. iDPM has key capabilities and features including: • Monitor your current and future two days of appoint- ments and production • Monitor your practice KPIs with the click of a button • Online and offline capability • Review latest percentile (national data) anytime and anywhere iDPM for iPhone is available as a free download from Apple’s app Store on iPhone and iPod touch. About Sikka Software Sikka Software (www.sikkasoft. com) is a market leader for busi- ness optimization, business intel- ligence and business connection products for office-based health- care practitioners. Designed to help the more than 1 million office-based health-care practitioners worldwide and with more than 6,400 installations, Sikka Software products maximize business profitability, establish clinical benchmarking, improve outcomes, provide optimized fee schedules and marketing cam- paigns and provide high return on investment through analysis of patients, insurance, supplies and demographics. Sikka Software products are compatible with most practice management systems and finan- cial systems in the United States and Canada. Come to the Practice Optimi- zation Summit on Nov. 19 and 20 at the Four Seasons Hotel in Palo Alto, Calif. Twenty-six con- sultants and CPAs will be on hand to answer your questions. Speakers include Fred Joyal (1-800-Dentist), Bernie Stoltz (Fortune Management), Dr. John Meis (Apogee Group), Dr. Rick Workman (Heartland Dental), Chris Mahan (Mahan Consulting) and Debra Hewitt (Legacy Man- agement). These are intensive workshops to maximize profitabil- ity in your practice. Register today at summit.sikkasoft.com. DT AD f DT page 30A g DT page 33A