DTUS2010

an injection. Goldberg, founder and CEO of DentalVibe™ might have identified the solution that dentists and patients have been waiting for forever. Do you ever wiggle a patient’s cheek? Goldberg tried this along with sev- eral other methods and alternate solutions to enhance patient comfort during the injection process. “I tried the Wand™ , but it took too long. I tried wiggling the cheek and it worked ‘some’ of the time. I tried new and stronger topical, which helped with the needle pen- etration but not with the pressure of the anesthesia delivery. If there was a new solution mentioned in a dental journal, I tried it. “Inevitably, I became determined to find the perfect solution. With the core belief that dental instruments and equipment have improved vastly due to technology I started what became a seven-year journey to incorporate technology and science into the injection process.” Using parts from all over the world, the Bressler Group and Gold- berg designed a dental instrument that looked like a medical device. The original DentalVibe was made with brushed aluminum and pol- ished to look like a sleek steel instru- ment. “The initial model was very sleek and sexy, but there was a problem,” said Goldberg. It seemed that patients weren’t thrilled to see another poten- tially threatening device during the procedure. So, Goldberg and the design team went back to the draw- ing board. The result was a more patient-friendly design that included modifying the DentalVibe to resem- ble a power toothbrush. Has Goldberg discovered the per- fect marriage of science and tech- nology? That’s what the company believes. Dentists have one primary objective, which is a predictable out- come to the procedure. Injections such as the palatal and mandibular block are unpredictable patient to patient, but dentists who use Den- talVibe marvel at the predictable outcome. DentalVibe utilizes VibraPulse™ technology. The DentalVibe sends a soothing vibration to the patient’s brain, tricking the pain gate and closing it to other sensitivities, such as the injection. The differentiat- ing factor that DentalVibe incorpo- rates is the pulsing effect. Goldberg explained that clinical studies have proven that the brain will ignore a constant stimulus, but by incorporat- ing the VibraPulse feature, Dental- Vibe is able to consistently keep the pain gate closed and your patient in a VibraPulse comfort zone. Have Goldberg and DentalVibe identified a universal solution for painless injections? Quite possibly. Price, which is always an important factor, doesn’t seem to be an issue as the DentalVibe is priced between $595–$795. DentalVibe is cordless and portable so there’s no concern with it being too cumbersome or adding another unwanted foot-petal to the operatory. Yet, it seems that overall value is the primary reason that dentists are making DentalVibe the standard of care for administer- ing injections. “As dentists we ask ourselves, ‘what will this product do for me, my patients and my practice?’ Dentists have to make more purchasing deci- sions than virtually any other profes- sion so we become savvy shoppers. In the case of DentalVibe, dentists are telling us that they appreciate how an investment that was less than 1,000 dollars had such a notice- able impact on their practice,” said Goldberg. When an instrument has a pur- pose for every patient and every procedure, there’s obvious value. If that same instrument can reduce patient anxiety and reduce the den- tist’s stress administering palatal and block injections, dentistry has a win- ner. Recently, the company received feedback that DentalVibe is helping dentists achieve faster, more pro- found anesthesia attributed to the micro-oscillation of the comfort tip, a newfound added value. DentalVibe is already making headlines; just visit the company website to see local dentists featured on the evening news. It stands to reason that if DentalVibe can help dentists administer a more comfort- able injection, it’s news. Perhaps great news. DT f DT page 32A DENTAL TRIBUNE | September 2010 Industry News 33A According to the manufacturer, the innovative Air-Flow® handy perio is the first and only portable perio device that enables safe and effective removal of subgingival biofilm. Based on the successful Air- Flow handy 2+ series and the Air- Flow Master, which was awarded an innovation prize, this hand- piece again provides the dentist with an ergonomic masterpiece that EMS says is ideal for treating patients and enables the complete removal of biofilm. The transparent dome and the power chamber have come out in pink. In this combination, the white, handy instrument is once again an eye-catcher. Together with the Air-Flow powder perio, the single-use perio nozzle reach- es down to the base of the peri- odontal pocket. Biofilm impairs the removal of bacteria Microorganisms establish them- selves and multiply. The bacte- rial community develops its own protection: microbes come off and colonize new areas. In some cases, the body’s immune system is help- less. To prevent the penetration of microbes, the body triggers a bone deterioration process as an “emer- gency response.” Because the biofilm protects the bacteria against pharmaceuticals, treatment has been very difficult to date. That is why EMS wants to mount an attack on damaging biofilm as part of subgingival prophylax- is treatment with an application summed up in the words “Air- Flow kills biofilm.” Using this method, dentists can also effectively treat the never- ending increase in the number of cases of peri-implantitis among implant patients and counter the impending loss of implants. DT Electro Medical Systems S.A. Chemin de la Vuarpillière 31 CH-1260 Nyon Phone: +41 22 99 44 700 Fax: +41 22 99 44 701 welcome@ems-ch.com www.ems-dent.com Air-Flow perio: biofilm removal to the base of the pocket With the Air-Flow handy perio, EMS is now penetrating into the subgingival area (Photo/ProvidedbyEMS) The DentalVibe in action (right) and on its chag- ing base (below). (Photos/ Provided by DentalVibe) ADA BooTH No. 1716