DTUS2010

A website for your practice? 1,520,000 reasons to say yes! Have you ever done a Google search for a dentist in your area? If not, go ahead and try it and you’ll soon dis- cover links to numerous den- tal practices in your area. With the explosion of online search, mobile web browsing and social media sites such as Facebook, more people than ever are now going online to find their dentist. In fact, last month, there were more than 1.5 mil- lion searches for a dentist on the Internet. Due to this dramatic shift, dentists have responded by shifting where they spend their marketing dollars. Compared to just a few years ago when dentists relied on print advertising such as the Yellow Pages, today’s dentists are using a strong online presence to attract patients to their practice. If you are one of the few that still has not invested in a website or have an old website that hasn’t been upgraded, it may be time to invest in a new website to grow your practice and keep pace with the competition. Website tips Here are a few tips to keep in mind when setting up your web- site. • When building your website, make sure that it is professionally designed. A great looking website builds trust with patients and gives your practice a professional image. • Your website should also con- vey useful information about you, your staff and your services so that patients feel comfortable with your practice even before entering the door. • Another important element to keep in mind is search engine opti- mization (SEO). Your website will be much more effective if it consis- tently ranks well in search engines such as Google, Yahoo and Bing. • Finally, see if your website can be integrated with social media sites such as Facebook, MySpace and Twitter to target younger patients. Getting started with a new web- site can be a daunting task for most dentists. Working with com- panies that focus exclusively on website design for dentists, such as Vivio Sites, can make the process quick and easy. Having worked with hundreds of dental practices, Vivio Sites is familiar with the needs of dentists and can have a custom practice website set up in less than five business days. To learn more about getting a website for your practice, go to www.viviosites.com or call (800) 227-2513. If you’ve ever considered mar- keting your practice online, now is the time to do it. Somebody may be searching online for your practice right now. Can they find you? DT Industry News DENTAL TRIBUNE | September 201036A AD (Photo/Provided by Vivio Sites)

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