Dental Tribune UK Edition, October 11-17, 2010, No.25 Vol.4

October 11-17, 201014 Advertorial United Kingdom Edition DENTSPLY ACADEMY WEBINAR PROGRAMME Book the best seat. Your own. Visit www.dentalwebinars.co.uk to find out more and to book your place. The DENTSPLY Academy Webinars are the convenient and easy way for you to stay ahead and learn about the latest developments in dentistry. You can even interact ‘live’ with the speakers during the lectures. Plus you get to do it all from the comfort of your own home or practice, you simply need a computer with internet access. There are only 100 places available on each of our online seminars. So hurry and book your place on these popular events. WEBINAR PROGRAMMES Endodontics Dr Carol Tait Key concepts to aid competent cleaning and shaping of the root canal system 19:30, 5th October 2010 Obturation of the cleaned and shaped root canal system 19:30, 2nd November 2010 Periodontics Sarah Murray and Baldeesh Chana Root Surface Debridement 19:30, 27th September 2010 19:30, 8th November 2010 SDR Dr Trevor Bigg Smart Dentine Replacement 19:30, 26 October 2010 19:30, 10 November 2010 T he company Voco based in Cuxhaven at the northern coast of Germany is an es- tablished international provider of high-quality dental materials. Amongst products for restorative dentistry, they also offers a wide range of materials and prepara- tions in the field of prosthetics and prophylaxis. Dental Tribune Group Editor Daniel Zimmer- mann spoke with Olaf Sauerbier, CEO for Marketing and Sales, about new products and aesthetic trends in restorative dentistry. Daniel Zimmermann: The Association of Dental Dealers in Europe (ADDE) has recently pre- dicted growth rates above 3 per cent for most European dental markets. Do you see any signs of re- covery in your company? Olaf Sauerbier: To be honest with you, the recession never really caught us. We usually tend to perform slightly better than the overall market and expect to be no dif- ferent for this business year. The year 2010 has started off better than last year ended and we have seen some significant growth in most our business segments in Q1/Q2. Although we have invested significantly in our German busi- nesses by extending our sales team by 15 new employees, for- eign markets are very important to us. At the moment, we are ex- panding our existing businesses worldwide, especially in North America. It will take a while be- fore we are able to take full ad- vantage of the enormous poten- tial this market has to offer. Did the products you intro- duced two years ago at IDS Cologne met your expec- tations? The most important product we introduced at IDS in terms of sales was definitely the non-oozing, non-dripping NDT syringe. This new delivery form helped us to levitate sales of most of our highly flowable materials like Grandio Flow, Grandio Seal or Ionoseal. Our gingiva-shaded restora- tion system Amaris Gingiva has also shown a good performance. We have to admit that the market for such a product is still small but, on the other hand, we see the demand for aesthetic resto- rations of exposed necks of teeth increasing due to demographic changes and people getting older. Those who have highly aesthetic requirements will find it hard to pass by this product. Another bestseller has been the one-component light-curing nano-reinforced self-etch bond Futurabond M that we launched in SingleDose and in a 3-bottle value pack. Not to forget the Re- bilda Post System, an awarded complete set for post-endodontic treatment for placing 15 posts, that has been sold successfully in Germany and abroad within a short amount of time. There are some segments in dentistry, in particular dental implants, that are struggling with decreasing sales. How is the situation in the market segments you are involved in? The recession might have had devastating effects on compa- nies offering upscale materials and equipment but the situation in restorative and preventative dentistry is looking much more promising. In the sectors we are “Foreign markets are very important to us” An interview with Olaf Sauerbier, CEO of VOCO GmbH, Cuxhaven, Germany Olaf Sauerbier CEO of Voco GmbH