Dental Tribune UK Edition, October 11-17, 2010, No.25 Vol.4

25Product ProfileOctober 11-17, 2010United Kingdom Edition You can see guru in action at the BDTA on Stand J16 Discover how guru can help you build lasting and trusting relationships with your patients. Contact us on 01622 604695, email us at guru@soeuk.com, or view an online demo at www.howdoyouguru.com S oftware of Excellence has a well-respected reputa- tion in the area of practice management software. Now, the company has tried its hand at a patient education tool that does more than just show pretty im- ages of teeth! The company has produced Guru, a state of the art patient education tool that can be linked to patient records and produce treatment plans as well as be a valuable resource to enable pa- tients to understand the treat- ment options available to them. At a special press screening of the software, Sales and Market- ing Director of Software of Excel- lence introduced Guru as one of the developments of 2010 for the company that has been active in the UK market for more than 20 years. Matthew McColley, Busi- ness Development Manager for the Guru platform, discussed at length the different features and benefits of the programme. Al- though it is a standalone product, it really comes into its own when it is integrated with the Exact practice management software to allow for complete accessibil- ity with patient records. This also allows practitioners to use a pa- tient’s own x-rays and intra-oral images to explain any problems found in the dentition and detail all the treatment options the clini- cian could offer to correct it. Guru covers a vast array of dental topics, from malocclusion and orthodontic treatment to the development of deciduous teeth, from whitening treatments to oral cancer. Matthew stated that the programme currently holds more than 200 animations and images, with more being updates almost daily. One feature that will be of use to practitioners is the ability to draw over and annotate images and animations, ensuring patients really understand the in- formation being given to them. Another feature of Guru is the ability to create generic and bespoke presentations both for patients and for the practice. One example Matthew showed was a very basic rolling demo of a fic- titious practice’s services and special offers, designed to run on a screen in the waiting room. It is also possible to make treat- ment plans tailored to individual patients using pre-installed or stored images and animations and adding text or narration as necessary. This can then be print- ed and/or emailed to the patient. A benefit of the email facility is that the viewing statistics for the email can be monitored, alerting practitioners as to the interest end engagement of the patient into the particular treatment plan. As a mother of two small chil- dren, the programme which has been developed to help educate children about oral health really stood out to me. SOE has devel- opedaseriesofanimationsaround a character, Brusher Bailey, as he battles the oral forces of evil and protects teeth wherever he goes. Think Ben10 with toothpaste! There is also a wealth of in- formation to give to parents about tooth development, taking care of deciduous teeth and about what can be done when children’s teeth need correctional work and how this situation has occurred. I was very impressed by the Guru programme and the flex- ibility it gave practices. I also like the fact you did not have to be an Exact customer to use the pro- gramme – it can be used by any practice with a computer. It also seemed to be very user friendly, with easy to follow instructions about how to use the programme; and plenty of support from SOE’s team. Find out more about this in- novative programme by visiting SOE’s stand (H/J16) at BDTA Showcase or visit www.howdoy- ouguru.com DT Getting with the Guru Dental Tribune looks at the new patient education software offering from Software of Excellence