DT U.S. Edition, Nov./Dec. 2010, Vol. 5, No. 23

DENTAL TRIBUNE Worldental Communiqué The FDI World Dental Federation and Unilever Oral Care launched Phase II of their unique global part- nership at the FDI Annual World Den- tal Congress in Salvador da Bahia, Brazil. The new partnership follows a suc- cessful five-year Phase I collaboration that saw 40 different health promotion programmes implemented in partner- ship between national dental associa- tions (NDAs) and Unilever Oral Care brands in 37 countries. Phase II of the partnership will again involve NDAs working in part- nership with Unilever Oral Care local- ly, with a new goal to work together to measurably improve oral health through encouraging twice daily brushing with a fluoride toothpaste. With one goal aligning the partner- ship globally, it aims to have a greater and more measurable impact on oral health around the world. Projects will work through key influencers such as dentists, other health professionals and teachers, aiming to reach specific target ben- eficiaries of families, school children and infants, to educate them regard- ing the benefits of twice daily brushing with fluoride toothpaste and support them in taking up this fundamentally important oral-health behaviour. To mark the launch of Phase II, the partners held a Global Launch Workshop at the FDI Annual Dental Congress, attended by NDA represen- tatives from participating countries and from the global partnership team at FDI and Unilever. Two members of the FDI World Dental Development and Health Pro- motion Committee, Professors Prathip Phantumvanit and Juan Carlos Llodra, also gave presentations on the efficacy of twice daily brushing with fluoride and programme evaluation indicators. The FDI World Dental Federation and Unilever Oral Care have com- mitted to continue to work together to improve oral health globally and are pleased to be taking their partnership forward. With its focused goal, aligned to the FDI Policy Statement 2008, “Promoting Dental Health Through Fluoride Toothpaste,” Phase II of the FDI/Uni- lever Oral Care partnership contrib- utes significantly to the FDI’s ongoing vision to lead the world to optimal oral health. FDI 13A AD creation of VOX … I have added VOX to my favourites list.” Robert Boyd-Boland, NLO Australian Dental Association •“Thankyou!IwillbeginusingVOX regularly … Outstanding platform!” Kathleen Roth, NLO American Dental Association The launch of VOX marks the completion of Phase I development and testing, and now FDI members are invited to use the platform them- selves to make it a success. Mean- while, ongoing development of the tool will continue to provide FDI and its members more advantageous functions, such as personalized web pages for each member and an online international directory. FDI f FDI page 12A The Data Mirror launched at World Dental Congress (Photo/ProvidedbytheFDI)