DT U.S. Edition, Nov./Dec. 2010, Vol. 5, No. 23

DentalVibe launches consumer campaign to generate new patients Industry News DENTAL TRIBUNE | Nov./Dec. 201032A A savvy marketing guru has joined forces with Dr. Steven Goldberg, the inventor of DentalVibe.™ DentalVibe, a comfort injection system, utilizes patented VibraPulse™ pain blocking technology to send a message to the patient’s brain, intercepting the pain and sensitivity associated with a traditional injec- tion. Scott Mahnken has helped com- panies such as SS White® , KOMET® , AMD LASERS, Milestone Scientific and others promote their products to dentists. Mahnken has already launched an eye-opening professional market- ing campaign as you can witness by scouring any of the leading den- tal journals or visiting the company website. At this year’s ADA meeting in Orlando, DentalVibe was a huge hit with dentists. What’s next for DentalVibe? An aggressive, direct-to-the-consumer campaign that includes billboard advertisements in major markets, a print-to-consumer campaign, an online consumer strategy and, just recently, the company aligned with a social marketing expert. “Our commitment is to do what so many other dental manufacturers dream about doing, but simply don’t pull the trigger,” said Mahnken. “My research showed that den- tists need help. The introduction of new products and technologies cre- ates a bit of a drain on the revenue stream, yet it’s vital for all dentists to equip themselves with the best instruments. “The combination of higher oper- ating costs — reduced patient visits and an underlying tone of stress makes dentists think of the revenue glory days of yesteryear,” Mahnken explained. The company conducted tests with dental offices in Texas that marketed the DentalVibe (they sent an e-mail and put DentalVibe on their website homepage) to attract new patients, and as a reminder to existing patients that it was time for their office visit and noted that “Now we have DentalVibe!” “The results were outstanding. We had one office that called us in a panic because they had patients scheduled before their DentalVibe arrived, therefore, we had to ship one FedEx,” Mahnken said. The next test was conducted in California, where DentalVibe was marketed to “needlephobes,” and again DentalVibe proved successful. As one dentist said: “When a nee- dlephobe entered as a new patient, we were able to reduce his or her anxiety by explaining and then implementing the DentalVibe. Nee- dlephobes need lots of dental work, so gaining one as a patient is terrific for the office and the patient.” In the coming weeks, DentalVibe will be introducing their DentalVibe Patient Kit, offered to all DentalVibe offices. It includes patient litera- ture, advertising slicks, a DentalVibe diploma and other referral generat- ing tools for the practice. “We’re extremely excited about the future, and one of the reasons is a very sophisticated ‘dentist locator’ that will be implemented to comple- ment the consumer awareness cam- paign and will feature profile infor- mation for DentalVibe offices. “Our research has shown that the dentist locator will create significant value to our customers. Certainly, DentalVibe was created to offer out- standing clinical value — we take pride in helping dentists deliver stress-free palatal and block injec- tions — yet the practice-building benefits are undeniable and measur- able,” stated Mahnken. How has DentalVibe taken den- tistry by storm in such a short time? The company didn’t start sell- ing products until June, but they’ve already earned two prestigious awards. Dentistry Today™ has awarded DentalVibe a Top 50 New Technology Products, and Dental Products Report™ has awarded the DentalVibe the Editors Choice Top 10 New Products award. Notable dental speakers, such as Dr. Louis Malcmacher, Dr. Fred Margolis and a handful of others, are incorporating DentalVibe into the lectures. DentalVibe is already achieving international recognition. The com- pany has received inquiries from 91 countries, and most recently a Turk- ish distributor ordered 250 Dental- Vibes. “There have been other instru- ments that were developed to enhance the injection experience, including some that I have mar- keted, yet none have achieved a uni- versal market share,” Mahnken said. “DentalVibe is ideally positioned to become the standard of care for every dental injection. DentalVibe is offered for $795 on the company website and occasionally the com- pany offers special promotions,” he noted. For pedodontists, DentalVibe offers special collectable finger pup- pets that attach to the end of the DentalVibe and provide a fun dis- traction and gift for well-behaved kids. “DentalVibe has the ability to put the magic back into your practice. Recapture the energy and positive vibes among your staff and patients as you give them something to talk about,” Mahnken added. The company knows what you’re thinking: “I already give a great injection.” Well the fact is that patients don’t complain to the den- tist, they complain in silence and by not maintaining their appointments. We’ve yet to see a dental office with an official complaint department. Potential new patients don’t know that you’re great, thus consider how the California dentists marketed to needlephobes, and how successful it proved to be for their practices and their patients. Try DentalVibe risk free for 30 days to witness the difference with your patients, yourself, your staff and your revenue. Call (877) 503- 8423 or visit www.dentalvibe.com. DT familiar with the needs of dentists and can have a custom practice website setup in less than five busi- ness days. Because the service is tailored to the needs of dentists, it also includes features not found on most websites. If you’re serious about bringing new patients to your practice, now is the time to get a website. To learn more, go to www.viviosites. com or call (800) 227-2513. DT such as Google, Yahoo and Bing. • Finally, see if your website can be integrated with social media sites, such as Facebook, to target younger patients. Getting started with a new website can be a daunting task. Vivio Sites, a company that focuses exclusively on website design for dentists, can make the process quick and easy. Having worked with hundreds of dental practices, Vivio Sites is builds trust with patients and gives your practice a professional image. • Your website should also con- vey useful information about you, your staff and your services, so that patients feel comfortable with your practice even before entering the door. • Another important element to keep in mind is search engine opti- mization (SEO). Your website will be much more effective if it consis- tently ranks well in search engines that hasn’t been upgraded, now is the time to invest in a new website to grow your practice and keep pace with the competition. Website tips Here are a few tips to keep in mind when setting up your website. • When building your website, make sure that it is professionally designed. A great looking website f DT page 30A (Photos/Provided by DentalVibe) GNYDM BootH No. 5033