DT U.S. Edition, Nov./Dec. 2010, Vol. 5, No. 23

COSMETIC TRIBUNE The World’s Dental Newspaper · US Edition Publisher & Chairman Torsten Oemus t.oemus@dental-tribune.com Vice President Global Sales Peter Witteczek p.witteczek@dental-tribune.com Chief Operating Officer Eric Seid e.seid@dental-tribune.com Group Editor & Designer Robin Goodman r.goodman@dental-tribune.com Editor in Chief Cosmetic Tribune Dr. Lorin Berland d.berland@dental-tribune.com Managing Editor/Designer Implant, Endo & Lab Tribunes Sierra Rendon s.rendon@dental-tribune.com Managing Editor/Designer Ortho Tribune & Show Dailies Kristine Colker k.colker@dental-tribune.com Online Editor Fred Michmershuizen f.michmershuizen@dental-tribune.com Account Manager Mark Eisen m.eisen@dental-tribune.com Marketing Manager Anna Wlodarczyk a.wlodarczyk@dental-tribune.com Sales & Marketing Assistant Lorrie Young l.young@dental-tribune.com C.E. Manager Julia E. Wehkamp j.wehkamp@dental-tribune.com Dental Tribune America, LLC 116 West 23rd Street, Suite 500 New York, NY 10011 Tel.: (212) 244-7181 Fax: (212) 244-7185 Published by Dental Tribune America © 2010 Dental Tribune America, LLC All rights reserved. Cosmetic Tribune strives to maintain utmost accuracy in its news and clini- cal reports. If you find a factual error or content that requires clarification, please contact Group Editor Robin Goodman at r.goodman@dental-tribune.com. Cosmetic Tribune cannot assume respon- sibility for the validity of product claims or for typographical errors. The pub- lisher also does not assume responsibility for product names or statements made by advertisers. Opinions expressed by authors are their own and may not reflect those of Dental Tribune America. Do you have general comments or criti- cism you would like to share? Is there a particular topic you would like to see articles about in Cosmetic Tribune? Let us know by e-mailing feedback@ dental-tribune.com. We look forward to hearing from you! Tell us what you think! f CT page 1C 2C News COSMETIC TRIBUNE | November 2010 as one visit to the dentist. At that very moment, in front of 50 million view- ers, Smigel put the specialized field of dental esthetics on the map. Smigel’s contributions to the field of dental esthetics run deep. He founded the ASDA in 1978, of which he is the current president, and in June 2009 Smigel was offi- cially recognized by the Smithsonian Institution in a permanent installa- tion called “The Smile Experience,” a two-floor exhibit in Baltimore that pays homage to his contributions to the field of modern dentistry. Smigel has worked on some of the most famous teeth in the world, from Elizabeth Taylor and Tony Bennett to Jennifer Lopez, Marc Anthony, Jimmy Fallon, Kelly Ripa, Johnny Depp and Justin Timberlake. His office is a regular beauty spot for the fashion elite, including Calvin Klein, Diane Von Furstenberg, Betsey Johnson, Jill Stuart and Tommy Hilfiger (and the list goes on and on). He is the inventor of Supersmile® Intelligent Smile Care, a clinically proven collection of premium whit- ening, breath-freshening and cavi- ty-fighting formulations designed to deliver the most comprehensive, safe and effective oral care. Smigel was the first to create and patent a tooth-whitening formula, called CALPROX® — a proprietary form of calcium peroxide mixed with additional beneficial ingredients that work to dissolve the protein pellicle on teeth to which stains, plaque and bacteria adhere. Without this clear, sticky substance to latch onto, stains are brushed away, leaving teeth noticeably smoother and whiter. This ingredient allows for his whit- ening toothpaste to be the only for- mulation of its kind proven to remove stains on both artificial and natural tooth surfaces. Supersmile has had tremendous growth since it was orig- inally developed in the early 1980s. The company currently generates more than $20 million globally and is one of the highest grossing whitening lines in the country. CT AD 1: Dr. Paul Landman, right, receives his fellowship status from ASDA President Dr. Irwin Smigel. 2: Members gather outside at the welcome reception. 3: An international delegation from Korea, along with Dr. Byoung Suh and Carolyn Suh from BISCO, attended the conference. 4: The “Irwin Smigel Experience” composed of ASDA members enter- tains conference attendees. professional circles around the world as the “father of esthetic dentistry,” and his whitening line, Supersmile, as the most recommended whitening system by cosmetic dentists world- wide. He is perhaps the most respected dental professional of our time. Smi- gel introduced the first-ever cosmetic bonding procedure in 1979 on the nationally televised, hit TV show, “That’s Incredible,” demonstrating how easily and painlessly people could beautify their smiles in as little 1 2 3 4