DTME1010

A-dec, a global leader in den- tal equipment, introduces A dec 200™,the newest in A dec’s lineup of patient chairs and de- livery systems, with input from dental professionals around the world to accommodate the wide range of practice styles found in global markets. The space-saving chair- mounted delivery system in- cludes a telescoping assistant’s arm and an oversized tray to hold everything the dental team needs. The new multi-axis light provides easy and precise posi- tioning of illumination, and the cuspidor rotates conveniently to the patient when needed. The chair, light and cuspidor functions are easily controlled from A dec’s modern touchpad andsmallandlargepracticeswill enjoy the open platform that leaves room to add or change an- cillary devices for peak perform- ance now, and in the future. To learn more about A-dec 200, contact your local author- ized A-dec dealer. www.a- dec.com. DENTALTRIBUNE Middle East & Africa Edition Industrial News 3 AD Daniel Zimmermann DTI HONG KONG/LEIPZIG, Germany: Consumers in Singapore, Ma- laysia and Hong Kong consider Colgate one of their favourite brands. A recent survey con- ducted by the Nielsen Company Singapore & Malaysia has found that Colgate, a toothpaste man- ufactured and distributed by US-based consumer products giant Colgate-Palmolive, is a brand preferred by the majority of consumers in all three mar- kets. A similar survey in India also put it amongst consumers’ most trusted brands. Colgate has ranked top amongst consumers in recent years but has had to relinquish the top spot recently to other companies, including Nokia and Internet giant Google. How- ever, the brand was the only one to achieve top ten rankings in all four countries, Nielsen re- ports. Colgate, which is based in New York, is one of the largest distributors of consumer dental products worldwide. In 2009, the company reported a record profit of US$631 million, which they said was mainly driven by increasing toothpaste sales globally. Colgate also sells man- ual and electric toothbrushes, mouthwash, and tooth-whiten- ing products. “In this time of economic uncertainties, it is even more crucial to have strong brands to retain customer loyalty and sustainbusinessgrowth.Brands with the greatest equity are morelikelytotideoverthetough times, as customers are willing to pay higher prices for products which they have established a closer relationship with,” said Paul Richmond, Managing Director, Consumer Group, the Nielsen Company Singapore and Malaysia. The Nielsen reports identi- fied over 500 brands across 93 categories of consumer prod- ucts and services in Singapore, Malaysia, Hong Kong and In- dia. DT Colgate ranks top among Asian customers A-dec Introduces Its Newest Family Member: A-dec 200™ New Point-of-entry A-dec 200 Offers No-Compromise Performance and Real A dec Value