Dental Tribune United Kingdom Edition

will enable you to confidently commit to the particular person who is right for you. Just as in other professional relationships, you should instinctively know when the chemistry is right. Agree the budget Get clear on your budget from the outset and ask what the fees are so you know what to expect. Just as you charge a reasonable sum for the work you do based on your skill and experience, so do designers. It’s an ancient ad- age but still very true: pay pea- nuts and you get monkeys. Set aside a reasonable sum as the budget and think of it as an in- vestment. Remember, patients chose your practice based on your sign, your welcome pack, your website etc long before they sit in that hugely expen- sive chair you’re tempted to buy! Sit back and relax Once you’ve chosen the right de- signer for your practice, agreed the cost and given them a com- prehensive brief - let them get on with it. Again, there’s a parallel with you and your patients. Just as you expect your pa- tients to let you get on with the job once they’ve made a commit- ment, don’t be tempted to inter- fere with the design process. You will be consulted throughout and if you’ve chosen the right design- er who you know you can trust, rest assured that they will do their absolute best for you. Relax and look forward to being thrilled by the result – as you surely will be. In the next article, I’ll write about how to woo prospec- tive and existing patients directly, immediately and with mini- mal effort. DT OSSEOINTEGRATED IMPLANTOLOGY COURSE Osseointegrated Implantology Courses Sunday 27th March – Friday 1st April 2011 Inclusive This intensive format is ideal for delegates who wish to participate in a course over 6 consecutive days – Fee £2200 Topics covered include: • examination and treatment planning• dealing with the patient within the practice.• anatomy, physiology. • biomaterials • sterility • surgical templates • surgical techniques (to include bone augmentation and advanced surgical techniques) • implant impression techniques • jaw registration • articulation • periodontal consideration (to include maintenance protocol and guided tissue regeneration) • Connecting teeth to implants • Detailed literature review. There will be guest speakers on the following subjects; Dr Joe Omar on Medical Emergencies Dr Alan Cohen on Medico – Legal Aspects Mr Sean Goldner on CT Scanning Mr Keith Rowe on Laboratory Techniques There will be hands-on session on the surgical, prosthetic and laboratory phases, and the delegates will attend a CT scan appointment with one of the patients on the course. This course is suitable for the application of all different osseointegrated implant systems. Delegates who complete the course are eligible for the ICOI Fellowship, without further examination. This course carries 36 hours of CPD accreditation. Course accredited for MFGDP, MGDS, and FFGDP. Colleagues are welcome to arrange to come and view our practice. For more details please contact our Practice Manageress. DR EDWIN L C SCHER REGISTERED SPECIALIST IN SURGICAL DENTISTRY & PROSTHODONTICS Booking details: 16 Walpole Street London SW3 4QP [T] 020 7584 9833 / 020 7584 7740 [F] 020 7730 0347 [E] reception@walpolestreetdental.co.uk www.dental-implants.co.uk Fellow of the International Congress of Oral Implantology BDS (London), LDS, RCS Eng., MFGDP RCS Eng. Hurry!Fillingfast! EDDIE SCHER_Layout 1 22/09/2010 09:15 Page 1 Sunday 11th September - Friday 16th September 2011 Inclusive About the author Cathy Johnson specialises in de- sign for dentists and will design your practice im- age, stationery, welcome packs, referral packs, ex- ternal signage and website to raise the profile of your practice and at- tract the patients you are looking for. She also writes and produces a biannual patient newslet- ter, branded for you to send to your pa- tients. For more information contact Cathy Johnson Design, Telephone: 020 7289 1215 Or you can email Cathy at: cathy@cathyjohnsondesign. com. Additionally, visit www.cathy- johnsondesign.com Some good branding examples No-no logos 17Practice ManagementJanuary 24-30, 2011United Kingdom Edition