Dental Tribune United Kingdom Edition

Do you have an opinion or some- thing to say on any Dental Tribune UK article? Or would you like to write your own opinion for our guest comment page? If so don’t hesitate to write to: The Editor, Dental Tribune UK Ltd, 4th Floor, Treasure House, 19-21 Hatton Garden, London, EC1 8BA Or email: lisa@dentaltribuneuk.com Editorial comment www.colgateprofessional.co.uk References: 1. Petrou I et al.J Clin Dent. 2009;20(Spec Iss):23-31. 2. Cummins D et al.J Clin Dent. 2009; 20(Spec Iss):1-9. 3. Nathoo S et al. J Clin Dent. 2009;20(Spec Iss):123-130. TREATMENT PROGRAMME TM A breakthrough: Pro-ArginTM Technology With Pro-Argin™ Technology, you can finally provide instant* and lasting relief from dentine hypersensitivity using the Colgate® Sensitive Pro-Relief™ Treatment Programme: • In-surgery desensitising paste • At-home everyday toothpaste Pro-Argin™ Technology works through a natural process of dentine tubule occlusion that attracts arginine and calcium carbonate to the dentine surface to form a protective seal that provides instant relief.2 nodegassametsaphtootfonoitacilppatceridhtiwdeveihcasifeilertnatsnI* sensitive tooth for 1 minute. In Vitro SEM photograph of untreated dentine surface. The tubules that lead to sensitivity are open BEFORE1 In Vitro SEM photograph of dentine surface after application. The tubules are occluded for instant, lasting relief AFTER1 The results are revolutionary Instant relief achieved with direct application of toothpaste massaged on sensitive tooth for one minute and continued relief with subsequent twice-daily brushing3 Visit www.colgateprofessional.co.uk to learn more about how instant relief from dentine hypersensitivity can benefit your patients. Finally, instant* sensitivity relief patients can take home. Colgate® Sensitive Pro-Relief™ Toothpaste Positive control: Toothpaste with 2% potassium ion Negative control: Toothpaste with 1450 ppm fluoride only Airblastsensitivityscore 2 3 1 0 Immediate 3-dayBaseline 70%60% Sensitivityrelief improvement When applied directly to the sensitive tooth with a fingertip and gently massaged for 1 minute, Colgate® Sensitive Pro-Relief™ Toothpaste provides instant sensitivity relief compared to the positive and negative controls. The relief was maintained after 3 days of twice-daily brushing. Colgate Customer Care Team: 01483 401 901 T hirty members of the dental press gathered at London’s World famous department store for this year’s Showcase press launch. The launch was held in Har- rods’s Georgian Restaurant and gave the gathering of dental editors and reporters the op- portunity to hear what’s in store at this year’s event. BDTA Dental Showcase provides members of the den- tal team with the chance to see, hear, learn and buy every- thing they need to do their job, all under one roof. From the latest products and most appealing special offers to the highest quality services, Showcase is really ‘Your one stop dental shop!’ The dental press were also informed that the Dental Lab @ Showcase would be returning by popular demand in 2011. A programme of lectures and seminars would also take place at the event supported by other learning opportunities in the Show Guide and in the exhibi- tion hall. BDTA Dental Showcase 2011 takes place at the NEC, Birmingham from 20-22 October 2011. For further information, visit www.dental- showcase.com DT All under one roof H ere at Dental Tribune we are commit- ted to providing our readers with insight- ful articles, practical help from specialists in their fields and a mix of news and opin- ion which helps to keep all mem- bers of the dental team up to date. As part of this commitment we have been looking to see how we can provide more to UK den- tal professionals with regards to specialised material related to a particular interest. Now, to the point – in March we are bringing to the UK three titles of international renown tai- lored to the UK dental profession - roots, implants, and cosmetic den- tistry. Although the international versions are published by our colleagues at Dental Tribune In- ternational, the UK versions will be published by the same team that brings you Dental Tribune UK. The three titles cover the fol- lowing issues: • cosmetic dentistry: covering the most significant developments in the world of cosmetic and restora- tive dentistry • implants: delivering the latest thinking in implant therapy • roots: presenting up to date infor- mation in the field of endodontics These quarterly titles, presented in a glossy, high quality format, will deliver superi- or articles from both international and UK clinicians focusing on a wide range of issues surrounding each particular topic. We do not want these magazines to be all things to all readers. We want highly focused titles related to your interests. To celebrate the launch of roots, implants, and cosmetic den- tistry, we are currently making these titles available at very special prices for a year’s subscription. Call my col- league Joe Aspis on 02074008969 or email him joe@dentalt- ribuneuk.com to get the latest. DT 3NewsFebruary 14-20, 2011United Kingdom Edition