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today IDS Cologne Show Preview

n today international: Registrations for the upcoming International Dental Show in Cologne are in full swing. After the successful 2009 edition, how many exhibitors and visitors do you expect this year? Oliver P. Kuhrt: We expect ap- proximately 1.900 companies from 55 countries to attend IDS 2011. Due to the increasing participation fig- ures,boththeorganizerandtheVDDI arelookingforwardtoreplicatingthe successofthe2009showwheremore than 100.000 visitors from all around the world came to Cologne. Alotofmanufacturershavere- leased new products prior to IDS Cologne. Is this going to affect the number of visitors? Dr Martin Rickert: I do not an- ticipate any effect as the IDS is the premier showcase for innovation in the global dental industry. You see, dental professionals have to deal with complex solutions and applica- tions that go beyond the news value of common consumer products and, therefore, innovations for practice and laboratory do not lose their ap- peal once they have been released. The decision whether and how to in- corporate new methods into our own businesses is based on how deep we arewillingtolookintoit.Overall,IDS still offers the most comprehensive overview of innovations for dentists and dental technicians. The last IDS saw an increased number of Asian manufacturers. Will we see any new country par- ticipations this year? Oliver P. Kuhrt: According to the latest exhibitor survey there will not be any new joint country parti- cipations. The markets with the largest exhibitor count are tradition- ally Germany, Italy, South Korea, SwitzerlandandtheUnitedStates.In addition, we will also be welcoming companies from countries like Ar- gentina, Australia, Brazil, Bulgaria, China, Japan, Israel, Pakistan, Rus- sia, Spain and Taiwan. At IDS 2009, the focus was on implant solutions and CAD/CAM technologies. Will this trend con- tinue in 2011? Dr Martin Rickert: We expect a lot of new products and trends in 2011 but digitalisation will defi- nitely be the forerunner. This field, ranging from high quality impres- sion scans to milling processes of different, new dental materials, is increasingly becoming important. Implantology has been a booming segment for years and smaller and shorter implants have been launched over time. Even teeth that show high levels of decay can now be restored to their former functionality for many years to come. In endodontics, the ef- fectivecleaningofrootcanalsremains one of the most important topics. Inregardtonewbusinessmodels, the cooperation between laborato- ries, distribution centres and the in- dustry comes into mind. Nowadays, the single-man laboratory can almost offer the same portfolio as laborato- ries with much large manpower. Digi- tal imaging allows specialised cen- tres to offer small practices the whole spectrum of diagnostic services. What product segments are showing high prospects? Oliver P. Kuhrt: We experience growth in many dental fields which is basically a result of manufacturers extending and complementing their product offerings with promising new products and solutions. The most prominent segments will prob- ablybedentalimplants,prophylaxis, dental hygiene, cosmetic dentistry and CAD/CAM. However, we also ob- served growth in the field of dental practice equipment and functional systems for dental laboratories. The worldwide economy is re- covering fast. Have you experi- enced similar developments in the dental industry as well as the trade show business? Dr Martin Rickert: The steady demand for dental services by pa- tientsconfirmsthatthewillingnessto sustain their health has not been neg- atively affected by difficult economic circumstances. Most people know thatinvestmentsintheirhealtharein- vestments in their quality of life and, last but not least, in their own future. Due to the recession, the US dental industry has been strug- gling recently. Do you think this could have an effect on the posi- tion of IDS as the world’s largest dental trade show? Dr Martin Rickert: The undis- puted position of IDS as the world’s leading dental trade show is a result of a continuing target-oriented strat- egy of the German dental industry and its partner Koelnmesse. The strongpresenceofforeignexhibitors and visitors is creating an atmos- phereofglobalawarenessthatmakes the IDS what it is today, an inter- national dental market place that is independent of temporary or local economic developments. Will the first day of the trade show again be dedicated to dental dealers and importers? Dr Martin Rickert: Definitely! According to most exhibitors and international dealers I spoke to, the „Dealers Day“ on Tuesday has been received very well in the past. Most industry representatives appreciate the fact that specialists are available non-stop for business contacts and negotiations during that day. What else can be expected from this year’s edition of IDS? OliverP.Kuhrt:Inadditiontohalls 3, 4, 10 and 11, we are going to open hall 2 with an additional exhibition space of 143.000 sqm this year. Due to this measure, all exhibition halls are now located next to each other and are easily accessible through the South, East and West entrances to evenly guide the stream of visitors. Thank you for this interview. 7 opinion02 Show Preview IDS Cologne 2011 “IDSisthepremiershowcaseforinnovationintheglobaldentalindustry” AninterviewwithOliverP.Kuhrt,ExecutiveVicePresidentKoelnmesse,andDrMartinRickert,ChairmanoftheAssociationofGermanDentalManufacturers(VDDI) 5 Dr. Martin Rickert5 Oliver P. Kuhrt • Ideal for the larger busy practice and requires no extra space for detergent. • Active 2-stage drying system for instruments and lumens. • Low water consumption in combination with patented cleaning system. • The HYDRIM M2 is factory validated. • Easy to service and user friendly. • Complies with EN15883, MDD93/42. HYDR M2 Washer-disinfector • One of the world’s most popular autoclaves, automatically sterilizes solid, hollow, wrapped & unwrapped loads, including dental handpieces. • 5 times faster than typical B cycle autoclaves. • STATIM’s performance is validated by biological and mechanical means. • Complies with EN13060 and conforms with the RKI guidelines. STAT G4, the gentle autoclave HALL 10.2 BOOTH T20 U29 NEW AD 2011 Halle 10.2 T-030-U-031 AD Editorial/ ARGEIDStodayGbR AdministrativeOffice DentalTribuneInternationalGmbH OemusMediaAG Holbeinstraße29 04229Leipzig Germany Phone +49-341/48474-302 Fax +49-341/48474-173 GermanePaper-Issue InternationalePaper-Issue Publisher TorstenOemus Rep.DTIGmbH TorstenOemus Rep.OemusMediaAG IngolfDöbbecke,JürgenIsbaner, LutzHiller ManagingEditor DanielZimmermann(V.i.S.d.P.) ProductionExecutive GernotMeyer Production FranziskaDachsel today Sonderausgabe PvSt.50129 today IDS show preview will appear in advance of the 34th InternationalDentalShowinCologne,22–26March2011. The magazine and all articles and illustrations therein are pro- tected by copyright. Any utilisation without prior consent from the editor or publisher is inadmissible and liable to prosecution. No responsibility shall be assumed for information published about associations, companies and commercial markets. Gen- eraltermsandconditionsapply,legalvenueisLeipzig,Germany. About the Publisher “Weexpectalotofnewproducts andtrendsin2011butdigitalisation willdefinitelybetheforerunner.”