Dental Tribune United Kingdom Edition

March 14-20, 201124 United Kingdom EditionIDS 2011 D ental Tribune Inter- national (DTI): Reg- istrations for the upcoming International Den- tal Show in Cologne are in full swing. After the successful 2009 edition, how many exhibi- tors and visitors do you expect this year? Oliver P. Kuhrt: We expect ap- proximately 1,900 companies from 55 countries to attend IDS 2011. Due to the increas- ing participation figures, both the organiser and the VDDI are looking forward to replicating the success of the 2009 show where more than 100,000 visi- tors from all around the world came to Cologne. A lot of manufacturers have released new products prior to IDS Cologne. Is this going to affect the number of visitors? Dr Martin Rickert: I do not an- ticipate any effect as the IDS is the premier showcase for in- novation in the global dental industry. You see, dental pro- fessionals have to deal with complex solutions and applica- tions that go beyond the news value of common consumer products and, therefore, innova- tions for practice and laborato- ry do not lose their appeal once they have been released. The decision on whether and how to incorporate new methods into our own businesses is based on how deep we are willing to look into it. Overall, IDS still offers the most comprehensive over- view of innovations for dentists and dental technicians. The last IDS saw an increased number of Asian manu- facturers. Will we see any new country participations this year? Oliver P. Kuhrt: According to the latest exhibitor survey there will not be any new joint country participations. The markets with the largest ex- hibitor count are traditionally Germany, Italy, South Korea, Switzerland and the United States. In addition, we will also be welcoming companies from countries like Argentina, Australia, Brazil, Bulgaria, China, Japan, Israel, Pakistan, Russia, Spain and Taiwan. At IDS 2009, the focus was on implant solutions and CAD/CAM technologies. Will this trend continue in 2011? Dr Martin Rickert: We ex- pect a lot of new products and trends in 2011 but digitalisation will definitely be the fore- runner. This field, ranging from high quality impression scans to milling processes of different, new dental mate- rials, is increasingly becoming important. Implantology has been a booming segment for years IDS ‘the premier showcase for innova- tion in the global dental industry’ An interview with Oliver P. Kuhrt, Executive Vice President Koelnmesse, and Dr Mar- tin Rickert, Chairman of the Association of German Dental Manufacturers (VDDI) ESTETICA E80 Rise above the rest with KaVo. • Outstanding ergonomics and attractive, highly functional designs. • Innovation at its best. • State of the art technology reliability and functionality at amazingly low prices. From as little as £286* per month excl VAT KaVo Dental Limited · Raans Road, Amersham, Bucks HP6 6JL Tel. 01494 733000 · Fax 01494 431168 · mail: sales@kavo.com · www.kavo.com Contact your local KaVo or Gendex supplier for more details! *Finance is subject to status and for business purposes only. KaVo – Dental Excellence Estetica A4 SELECTED:Layout 1 25/2/09 13:42 Page 1