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CAD0111

18 I I news _ iPad _When new patients enterDrJonathan Ferencz’s thriving prosthodontics practice in midtown Manhattan, they are greeted with a smile—and an iPad. For Dr Ferencz, the latest technology has always driven quality patient care. As an early iPad adopter, Dr Ferencz knew the device could launch a new era in digital dentistry. iPad has become central to all aspects of the practice. In addition to simplifying patient forms and record-keeping, iPad enables Dr Ferencz to show his clients photos of treatment options. And his technicians refer to digital images on iPad to create perfect-looking dental prosthetics. _Painless patient records iPad simplifies the record-keeping process for both patients and staff. Rather than designing, filling out, scanning, and then shredding paper forms,DrFerenczandhisstaffhavecreatedafast, efficient system using iPad. Patients complete their intake forms directly on iPad using the Adobe Ideas app, and can even sign the form using a stylus on the iPad screen. Fromthere,amemberofhisstaffemailstheforms into the practice’s database. There is no paper and nothing to file. “It is efficient,” Dr Ferencz says. “With iPad, we save so much time—and space.” And patients can stay productive and up-to-date with their personal lives during their visits. “If there is any kind of wait before the appointment, we give them an iPad,” Dr Ferencz says. “They can check their email, surf the Internet, read the New York Times—all the rich content that is available on iPad.” Putting iPad into patients’ hands also helps emphasize Dr Ferencz’s commitment to the latest and best dental practices. “It conveys a subliminal message that this office is up-to-date techno- logically,” he says. “So they know that we are up-to-date in our dentistry as well.” _Visual conversations When patients enter the treatment room, iPad takes on another role: communication tool. Prosthodontics deals with aesthetic and recon- structive dentistry, such as crowns and veneers. Dr Ferencz’s challenge is to get patients to see what he sees, and to show them what he can do. With iPad, he can effortlessly display photo- CAD/CAM 1_2011 iPad in business: Advancing digital dentistry