today IDS Cologne 22.03.

business46 IDS 2011 – 22. März 22 March AD The exclusive manufacturer of KODAK Dental Systems equipment Carestream Dental will present as an autonomous business division at the world’s largest dental fair for the first time. Carestream has recently bun- dled all dental activities of the company which they say is reflecting the increasing sig- nificanceofitsdentalbusiness. In addition, the company will showcase a variety of new products in the field of digi- tal imaging at IDS. Carestream Health Inc., headquartered in Roches- ter, NY, USA, is one of the largest manufacturers of medical and dental imag- ing systems and IT so- lutions worldwide. Their dental segment, which manufacturers and mar- kets a wide range of prod- ucts from molecular image processing systems via X-ray films to digital X-ray imaging products, currently achieves an turnover of 350 million Euros per year. The worldwide leading digi- tal X-ray imaging developers, Trophy Radiologie S.A. in Paris, home of the company’s labora- tories for research and innova- tion, are part of Carestream Dental. Among other things, Trophy manu- factures some 20,000 intraoral sen- sors, 10,000 intraoral and 3,000 ex- traoral X-ray imaging units annually. Carestream Dental employs a staff of 1,200 and is present in over 150 countries. All products for the dental sector are marketed exclusively under the KODAK Dental Systems brand- name. This year, the 9000 X-ray im- agingserieswillbeamajorfocus of the IDS presentation. According to the company, the Kodak 9000 3D sys- tem has achieved global market lead- ership in the segment of focus-field X-ray imaging used in dental prac- tice. Over 3,000 units are in opera- tion worldwide since their intro- duction in late 2007, they said. The new CS 9300 aims to extend the com- pany’smodularrange with a new flagship productthatoffersop- timal volume at the low- est possible radiation dose for each diagnosed area by “Flexy-Field-of-View”. This “Big Brother” of the 9000 3D, which upgraded in 2009 with a Stitch- ing Function, is supposed to provide all potential users in the field of endodontology, pe- riodontology, implantology or oral surgery with an “All-in- one” solution for diagnostics needs. The CS 9300 com- bines panorama and 3-D tech- nology and offers free choice of viewing fields from 5x5 to 17x13.5 cm, as well as exact positioning, highest resolution, and a user-friendly interface. Similar to the 9000 3D, cephalometric imaging abilities that aae essential for oral surgery are optionally available upon request. Carestream is the only single- source supplier worldwide in the den- talfieldtoofferdentiststheentirespec- trum, ranging from films to 3-D X-ray imaging. Therefore, a number of prod- ucts developed for broad use in dental practices will also be presented in Cologne. The compact intraoral scan- ner CS 7600, for example, aims to set new benchmarks in terms of speed, ef- ficiency and product features. Accord- ing to the company, images are avail- able within five seconds. In addition, the intraoral camera CS 1600 based on the patented FIRE technologyallowsthetheinclu- sion of caries detection in the treatmentplanbythedetection of dental decay at a very early stage. In cooperation with trade partners, Carestream has also announced to offer attractive financing packages to IDS visi- tors that are supposed to help make digital imaging profitable for dental practice. According to Carestream, calculations have shown that break-even can be achieved within a short time-span on average use. Trade Marketing Manager at Carestream Dental Germany, FrankBartsch,stated:“Carestream stands for a wealth of innovation, first class quality, and an excellent price/performanceratio.Allourprod- uct offers support dentists effectively in their diagnoses and treatment planning, support them in patient information, and shorten treatment periods by their fast and uncompli- cated use.“ CARESTREAM DENTAL DEUTSCHLAND, GERMANY www.carestream.com Hall 10.2 Booth T040–U041 CARESTREAM DENTAL TO SHOWCASE RANGE OF NEW DENTAL IMAGING PRODUCTS