today IDS Cologne 23.03.

business 35IDS 2011 – 23. März 23 March The exclusive manufacturer of KODAK Dental Systems equipment Carestream Dental will present as an autonomous business division at the world’s largest dental fair for the first time. Carestream has recently bun- dled all dental activities of the company which they say is re- flecting the increasing signifi- canceofitsdentalbusiness.In addition, the company will showcase a variety of new products in the field of dig- ital imaging at IDS. Carestream Health Inc., headquartered in Rochester,NY,USA,isone ofthelargestmanufactur- ers of medical and dental imaging systems and IT solutions worldwide. Their dental segment, which manufacturers and markets a wide range of products from molecu- lar image processing sys- tems via X-ray films to digital X-ray imaging products, cur- rently achieves an turnover of 350 million Euros per year. The worldwide leading dig- ital X-ray imaging developers, Trophy Radiologie S.A. in Paris, home of the company’s laboratories for research and innovation, are part of Carestream Dental. Among other things, Trophy manufactures some 20,000 intraoral sensors,10,000intraoraland3,000ex- traoral X-ray imaging units annually. Carestream Dental employs a staff of 1,200 and is present in over 150 countries. All products for the dental sector are marketed exclusively under the KODAK Dental Sys- tems brandname. This year, the 9000 X-ray imag- ing series will be a major focus of the IDS presentation. According to the company, the Kodak 9000 3D system has achieved global market leader- ship in the segment of focus-field X-ray imaging used in dental prac- tice. Over 3,000 units are in opera- tionworldwidesincetheirintroduc- tion in late 2007, they said. The new CS 9300 aims to extend the company’s modular range with a new flagship product that offers optimal vol- ume at the lowest possible radiation dose for each diag- nosed area by “Flexy-Field-of- View”. This “Big Brother” of the 90003D,whichupgradedin2009 with a Stitching Function, is sup- posed to provide all potential users in the field of endodontol- ogy, periodontology, implantology ororalsurgerywithan“All-in-one” solution for diagnostics needs. The CS 9300 combines panorama and 3-D technology andoffersfreechoiceofviewing fields from 5x5 to 17x13.5 cm, as well as exact positioning, highest resolution, and a user-friendly inter- face. Similar to the 9000 3D, cephalo- metricimagingabilitiesthatareessen- tial for oral surgery are optionally available upon request. Carestream is the only single- source supplier worldwide in the den- talfieldtoofferdentiststheentirespec- trum, ranging from films to 3-D X-ray imaging. Therefore, a number of prod- ucts developed for broad use in dental practices will also be presented in Cologne. The compact intraoral scan- ner CS 7600, for example, aims to set new benchmarks in terms of speed, ef- ficiency and product features. Accord- ing to the company, images are avail- able within five seconds. In addition, theintraoralcameraCS1600basedon the patented FIRE technology allows the the inclusion of caries detection in the treat- ment plan by the detection of dental decay at a very early stage. In cooperation with trade partners, Carestream has also announced to offer attractive fi- nancingpackagestoIDSvisitors that are supposed to help make digital imaging profitable for dental practice. According to Carestream, calculations have shown that break-even can be achieved within a short time-span on average use. Trade Marketing Manager at Carestream Dental Germany, Frank Bartsch, stated: “Care- stream stands for a wealth of inno- vation,firstclassquality,andanex- cellent price/performance ratio. All ourproductofferssupportdentistsef- fectively in their diagnoses and treat- ment planning, support them in pa- tient information, and shorten treat- ment periods by their fast and uncom- plicated use.“ CARESTREAM DENTAL DEUTSCHLAND, GERMANY www.carestream.com Hall 10.2 Booth T040–U041 AD CARESTREAM DENTAL TO SHOWCASE RANGE OF NEW DENTAL IMAGING PRODUCTS