Dental Tribune United Kingdom Edition

Quick Guide 1. The practice doesn’t offer the patient what they want 2. Patients are not ware of what the practice does 3. The treatment doesn’t meet the patient’s expectations 4. Quality of service 5. Patients are worried about how long they have left it since their last visit 6. Prices are not made clear or explained 7. Relocation, relocation 8. Change of staff 9. New practice opens up 10. Opening hours March 28-April 3, 201112 Business Management Tribune United Kingdom Edition change to a new dental prac- tice if they feel that they are being overcharged for their dental work. 7 Relocation, relocation. Another reason why people change dental practices is be- cause they are moving, or have moved, to a new location. You can’t do anything about this, but maybe you could give your patient a hint if you know of a dentist in the area they are moving to. As a dentist your main objective is to help people maintain their oral health – so do just that. 8 Change of staff. If a patient’s dentist has retired or left the practice and the replacement dentists is not up to the same standards originally set by the previous dentist, the patient may switch to another practice. 9New practice opens up. The chances are that if a patient is not happy with their current dentist/ practice then as soon as new prac- tice opens up in the area they may move practices. The lure of intro- ductory offers can sometimes be all it takes. 10 Opening hours. If your practice doesn’t of- fer the right opening hours (such as open after dark hours and weekend hours) then this may cause some of your pa- tients to look for another prac- tice where the times suit their lifestyle. Find out what your patients expect from their practice. Most often, the so- lution to keeping patients is com- munication. Whether you simply show them that you care, or up- date them with what treatments your practice can offer, telling them what you do is a key factor in their staying. Getting new patients is tough enough, so put in the extra effort to keep them. DT page 11DTß Explaining the costs of various treatments could make a huge difference to how they feel about paying ‘The chances are that if a patient is not happy with their current den- tist/practice then as soon as new prac- tice opens up in the area they may move practices’ Ems-swissqualitY.com For more information> www.ems-swissquality.com savE cEllsNEw Ems swiss iNstrumENts surgErY – saviNg tissuE with NEw iNNovatioNs iN implaNt dENtistrY The inventor of the Original Piezon Method has won another battle against the destruction of tissue when dental implants are performed. The magic word is dual cooling – instrument cooling from the inside and outside together with simultane- ous debris evacuation and efficient surgical preparations in the maxilla. cooliNg hEals A unique spiral design and internal irrigation prevent the instrument’s temperature from rising during the surgical procedure. These features combine effectively to promote excel- lent regeneration of the bone tissue. EMS Swiss Instruments Surgery MB4, MB5 and MB6 are diamond- coated cylindrical instruments for secondary surgical preparation (MB4, MB5) and final osteotomy (MB6). A spiral design combined with innovative dual cooling makes these instruments unique in implant dentistry. coNtrol savEs Effective instrument control fosters atraumatic implant preparation and minimizes any potential damage to the bone tissue. prEcisioN rEassurEs Selective cutting represents virtually no risk of damage to soft tissue (membranes, nerves, blood vessels, etc.). An optimum view of the operative site and minimal bleeding thanks to cavitation (hemostatic effect!) further enhance efficacy. The new EMS Swiss Instruments Surgery stand for unequaled Swiss precision and innovation for the benefit of dental practitioners and patients alike – the very philosophy embraced by EMS. > EMS Swiss Instrument Surgery MB6 with unique spiral design and internal instrument irrigation for ultralow temperature at the operative site