Dental Tribune United Kingdom Edition

25Event ReviewApril 25-May 1, 2011United Kingdom Edition S o, what do you call a group of dental dealers? This was the question that occupied me as I made my way to a hotel in Hinckley, just a few miles from the Nuneaton HQ of our hosts for the next two days, dental equip- ment manufacturer A-dec. General Manager Karl O’ Higgins and his team were on hand to welcome a full house of attendees to the A-dec Dealer Sales Meeting. This was an in- tense event, ranging from pres- entations aimed at informing the dealer network about A- dec’s current position and future plans, to guest speaker Chris Bar- row who gave his thoughts on the ‘state of the nation’ for the dental industry. Product launch You may be surprised at the thought of a gaggle (yes, that is my collective term) of dental press people at a dealer meeting, but invited we were and we were able to see the launch of two new product offerings as well as see more about the A-dec Spectrum of dental chair solutions. First to be unveiled was the A-dec 200, a complete system packed with features for added accessibility and comfort - all at great value and within a neat compact package. Developed in conjunction with dental profes- sionals around the world to offer a solution for the wide range of practice styles found in global markets. General Manager for A-dec UK, Karl O’ Higgins said: “As the new point-of-entry to the A-dec family of dental chairs and delivery systems, we knew that A-dec 200 would have big shoes to fill. Our systems have always been known for reliability. Even our entry-level systems have the reputation for durable perform- ance with minimal down-time.” ‘Designed for success’ Fitting into the A-dec range of systems between Performer and A-dec 300, the A-dec 200 was launched with the tagline ‘De- signed for Success’. Features include: four preset positions; double-articulating headrest; seamless upholstery; telescopic assistant’s arm and oversized tray; multi-axis light. Karl added: “A-dec manages the full manufacturing process to provide dentists with the most reliable equipment possible. Just like our A-dec 500® and A-dec 300® systems, A-dec 200 al- lows every practice to enjoy the same quality and performance that dentists, dental schools, and healthcare institutions in more than 75 countries rely on day- after-day and year-after-year. It really is the right product at the right time and at the right price.” Cabinetry Another offering to be unveiled was a new range of cabinetry solu tions. A-dec teamed up with cabin- etry manufacturers DentalStyle to create a range of ergonomic and versatile cabinetry designed to be used with the Zirc colour coded trays (see below). Ciaran Hynes, A-dec’s Operations Manager, dis- cussed the company’s thought process behind the new range and Scanning the Spectrum The A-Dec dealer sales meeting was the perfect occasion to launch a series of new products and brand positioning to the UK market. Dental Tribune was there page 26DTà For more information or to book tickets, visit www.seminarsthirtyeight.com Alternatively call Catherine on 0207 935 5354, 07738 287764 or send an email to catherine@seminarsthirtyeight.com These courses are held at 38 Devonshire Street, London W1G 6QB A discounted rate for all Dental Tribune readers will apply world class speakers • intimate venue The power of ownership and leadership - enabling dentists to become and operate as powerful owners of their practice - Dr Marc Cooper DDS Thursday 12th (evening) Friday 13th May 2011 (9am – 4.30pm) Invaluable to Dentists, Cost: £495 exc VAT Limited to 30 participants [8.5 hour verifiable CPD] Marc Cooper DDS Soft tissue plastic surgery in the aesthetic area of the mouth - from the management of gingival recession to the treatment of vertical bony defect - Professor Giovanni Zucchelli DDS PhD 19th 20th 21st May 2011 (9am – 5pm) Suitable for periodontists and those with a special interest in Periodontology Cost: £2,050 exc VAT Limited to 30 participants [17 hour verifiable CPD] Professor Zucchelli Social Media - Can I Afford to Ignore it? must have tips, tricks and tools Keren Lerner Friday 27th May 2011 (11am – 6pm) Cost: £175 exc VAT Limited to 30 participants [6 hour CPD] Keren Lerner page 26DTà