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Dental Tribune United Kingdom Edition

About the author Cathy Johnson specialises in de- sign for dentists and will design your practice im- age, stationery, welcome packs, referral packs, ex- ternal signage and website to raise the profile of your practice and attract the patients you are looking for. She also writes and produces a biannual patient newsletter, branded for you to send to your patients. Cathy’s suc- cess is built on more than 25 years of experience as a graphic designer com- bined with in-depth understanding of the needs of the dental profession. She and her team are based in London and work with practices across the UK and abroad. Working with single practi- tioners through to large dental groups, all services are tailor-made to suit each individual practice. Cathy Johnson Design Tel: 020 7289 1215 Email:cathy@cathyjohnsondesign.com www.cathyjohnsondesign.com a medical history form at their first visit to the practice and you may choose to include one in the pack. A smile analysis form is a simple list of statements for the patient to tick those they feel to be relevant. Complet- ed by the patient before their first visit, it is an excellent tool for opening discussion about what they may be look- ing for in terms of their den- tal health and appearance. It should support the treat- ment options outlined in your main brochure. If a patient has ticked a statement such as ‘I feel my old silver fillings are unsightly’ or ‘I wish my teeth were whiter’, you can readily offer the appropriate solution. The quality of your wel- come pack reflects on the qual- ity of your practice and your treatments so when it comes to printing, make sure you go for high quality. With printing you get what you pay for and all the effort invested in design, writ- ing and images can be ruined by a lousy print job. For similar reasons, forget about a DIY welcome pack. Make sure it is beautifully de- signed; professionally printed and better than anything else your patients receive. Then all you have to do is distribute it freely, with pride and confi- dence. DT J Issac welcome pack Smile Spa welcome pack Penistone welcome pack 19Practice ManagementMay 16-22, 2011United Kingdom Edition Ems-swissqualitY.com For more information> www.ems-swissquality.com savE cEllsNEw Ems swiss iNstrumENts surgErY – saviNg tissuE with NEw iNNovatioNs iN implaNt dENtistrY The inventor of the Original Piezon Method has won another battle against the destruction of tissue when dental implants are performed. The magic word is dual cooling – instrument cooling from the inside and outside together with simultane- ous debris evacuation and efficient surgical preparations in the maxilla. cooliNg hEals A unique spiral design and internal irrigation prevent the instrument’s temperature from rising during the surgical procedure. These features combine effectively to promote excel- lent regeneration of the bone tissue. EMS Swiss Instruments Surgery MB4, MB5 and MB6 are diamond- coated cylindrical instruments for secondary surgical preparation (MB4, MB5) and final osteotomy (MB6). A spiral design combined with innovative dual cooling makes these instruments unique in implant dentistry. coNtrol savEs Effective instrument control fosters atraumatic implant preparation and minimizes any potential damage to the bone tissue. prEcisioN rEassurEs Selective cutting represents virtually no risk of damage to soft tissue (membranes, nerves, blood vessels, etc.). An optimum view of the operative site and minimal bleeding thanks to cavitation (hemostatic effect!) further enhance efficacy. The new EMS Swiss Instruments Surgery stand for unequaled Swiss precision and innovation for the benefit of dental practitioners and patients alike – the very philosophy embraced by EMS. > EMS Swiss Instrument Surgery MB6 with unique spiral design and internal instrument irrigation for ultralow temperature at the operative site