Dental Tribune U.S. Edition

COSMETIC TRIBUNE The World’s Cosmetic Dentistry Newspaper · U.S. Edition g CT page 3B Photographer Joel Meyerowitz, at left, and author Peter Sheahan, above. (Photos/Provided by the AACD) Attendees of the annual scientific sessions of the American Academy of Cosmetic Dentistry’s (AACD) have come to expect memorable and unique general session speakers. This year’s session, slated for May 18–21 in Boston, is no exception. The AACD solicited feedback from attendees to learn the three things they want in their keynote speakers: edu- cation, motivation and entertainment. This year’s lineup will deliver on those three and more. The AACD will kick off the confer- ence with Peter Sheahan, author of “Fl!p.” Sheahan, CEO of the Centre for Skills Development, has spent a decade teaching businesses how to flip their thinking. Real money is made in the cracks, according to Sheahan, and the opportunity for mind-blowing success is all around. The problem is that humans are conditioned by their experience, blind- ed by business models and conned by popular media to believe that success is a product of economic conditions. Sheahan’s clients include News- corp, Google, Hilton Hotels, Glaxo- SmithKline, Harley Davidson, Cisco and Goldman Sachs, many of which engage him on an ongoing basis to provoke their leaders to rethink their assumptions and challenge them to find innovative ways of doing business. Photographer Joel Meyerowitz, creator of The World Trade Cen- ter Archive, will continue Sheahan’s momentum with his presentation, which will inspire attendees to get more involved. Meyerowitz is interna- tionally renowned for his pioneering work in color photography and his view-camera artistry. A Guggenheim Fellow and an NEA and NEH award winner, Meyerowitz was the only photographer to gain unlimited access to Ground Zero after 9/11. In his presentations, he conveys his intense belief in the transforma- tional power of art. He reaches beyond photography AACD general session speakers focus on involvement, opportunity g CT page 2B Take a cosmetic practice to the next level with facial injectables By Zev Schulhof, DMD, MD Minimally invasive cosmetic facial procedures are quickly becoming the most exciting and controversial topic in cosmetic dentistry. In my mind, there is no better clinician with the capabilities and qualifications to pro- vide these procedures than the dental professional. Over the last three to four years, we have trained hundreds of practi- tioners in the art of facial injectables. In doing so, we have found that den- tists have the greatest inherent skills and artistic ability when compared to any other professional. Dentists often ask me why I think that they are qualified to do these procedures. In response, I ask them some simple questions: • Which medical professional injects the most patients on a daily basis? • Who knows the ins and outs of giving as painless of an injection as possible? • Who knows how to anesthetize the tissues of the face via intra- oral techniques? • Who is in tune, on a daily basis, to facial and peri-oral anatomy and symmetry? • Who knows the dental and skel- etal relationships on the soft tis- sue of the face? • Who knows the anatomy of a proper lip line? • Whom do patients trust (every six months) to continuously inject them? The answer, of course, is you do! Using facial injectables is a natural progression for the cosmetic dentist. For example, we all understand that enhancing a patient’s smile is more than just placing some laminates. In our courses, we tell clinicians to imagine the teeth as a picture and the May 2011 www.dental-tribune.com Vol. 4, No. 5 Fig. 1: 62-year-old female with a chief complaint of ‘thin and misshapen’ lips. (Photos/ Provided by Dr. Zev Schulhof) Fig. 2: One week after augmenta- tion with 1 cc of Restylane. AACD Preview