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meetings _ IDS 2011 I tumthatwillhelpthedentalsectorstayoncoursefor a successful business year.” Koelnmesse Executive Vice-President Oliver P. Kuhrt added: “IDS more than satisfied everyone’s expectations. Once again, IDS offered a whole range of new products and excellent opportunities to exchange information, communicate with partners and place orders. That’s why exhibitors, visitors and media representatives were all delighted with the trade fair.” A visitor survey carried out during IDS found that not only exhibitors, but also trade visitors considered the exhibition a success. According to the organisers, 95 % of the respondents indicated that they were satisfied/very satisfied with the event. They were pleased with the range of products and had achieved their goals at the trade fair. Furthermore, 93 % would recommendavisittoIDStoaclosebusinessassociate. “It’s my first time at the IDS and this is the biggest dental trade fair I have ever been to. I have scheduled three days to see everything,” Dr Dusan Dimitrijevic told roots. This dentist from Serbia brought his son and second-year dental student Lazar with him to Cologne. _Focus on digital innovation This year, the focus of interest was on the inno- vative new products and technologies on display. AccordingtoDrRickert,thetradefairdemonstrated that digital processes and technologies are becom- ing increasingly popular, since they facilitate even moreefficientandhigherqualitytreatments.Inpar- ticular, products and systems that offer users and patients improvements in preventative care, diag- nostics and dental treatment were in high demand. Those include ultrasound systems with expanded capabilities that enable painless and professional preventative care, digital intra-oral scanners, im- proved root-canal treatment methods, new dental filling materials, aesthetic dental crowns and bridges that look most natural, as well as improved digitalX-raydiagnosticsthatareespeciallyusefulin the field of implantology. “Asfarasweareconcerned,thetradefairwasvery successful,” said Jost C. Fischer, Chairperson and CEO ofSironaDentalSystems,leaderinCAD/CAMtechnol- ogy.“Thenumberofvisitorswasamazing.Infact,allof ouremployeeswereindialoguearoundtheclock.You couldclearlyseethattheeconomyhaspickedupagain. www.iRaCe.ch R1 - 15/.06 R2 - 25/.04 R3 - 30/.04 Only 3 instruments for most cases Single-length technique AD