implants - international magazine of oral implantology

I meetings _ IDS 2011 40 I implants2_2011 Biggest IDS ever _The upbeat mood at IDS 2011 was espe- cially due to the large number of visitors. Ac- cordingly, the trade fair’s halls were very busy and the exhibitors' stands were extremely well visited. Exhibitors confirmed that representa- tives of all important professions—ranging fromdentalpracticesanddentallabstotheden- tal trade, plus the higher education sector—vis- ited their stands. Exhibitors were particularly pleased with the large number of international visitors to the trade fair. This year there was a strong increase in visitors not only from Latin America and South America, Australia, the United States and Canada, but also from Italy, France,theNetherlands,Spain,theUnitedKing- dom,Switzerland,Russia,Ukraine,Turkey,Israel, China and India. IDS was also a huge financial success for many exhibitors. Countless orders wereplaced,bothdomesticallyandinternation- ally, and so numerous companies were able to boastalonglistoforders.Ofequalifnotgreater importancetomanyexhibitorsweretheoppor- tunitiestoestablishandmaintaincontacts,gen- erate customer loyalty, win new customers and open up new foreign markets. All of these goals werealsoreachedatthe34th InternationalDen- tal Show. Last but not least, the exhibitors ex- pressedgreatsatisfactionwiththevisitors'high decision-making authority. This finding is con- firmed by the initial results of an independent visitor survey, as 85 per cent of all trade visitors are involved in purchasing decisions at their company. “We’ve succeeded in making the In- ternational Dental Show even more attractive, both domestically and internationally. The strongincreaseininternationalparticipantses- pecially shows that IDS is the world’s leading dental trade show,” says Dr Martin Rickert, Chairman of the Association of German Dental Manufacturers (VDDI). “What's more, partici- pants were able to forge high-quality business contacts, both between industry and trade pro- fessionals as well as between the industry, den- tists and dental technicians. Thus the trade fair once again signalled better times ahead and generated momentum that will help the dental sector stay on course for a successful business year.” _Enormous interest in innovation Thespecialisttradeanduserswereespecially interested in the innovative new products and technologiesondisplay.AccordingtoDrMartin Rickert (VDDI), the trade fair demonstrated that digital processes and technologies are becom- ing increasingly popular since they facilitate even more efficient and higher quality treat- ments. Hence a major focus of IDS 2011 was on products and systems that offer users and pa- tientsimprovementsinpreventativecare,diag- nostics and dental treatment. These include ex- pandedultrasoundsystemsthatenablepainless professional preventative care, digital intraoral scanners,improvedrootcanaltreatmentmeth- ods, new dental filling materials, aesthetic den- tal crowns and bridges that look especially nat- ural, and improved digital X-ray diagnostics that are especially useful in the area of implan- tology._