CDE0211

I 45 meetings _ IDS 2011 I cosmeticdentistry 2_2011 outside Germany, representatives of everything re- lated to dentistry—dental practices and laboratories, trade, the higher education sector—visited their booths.Thetradeshowmeantahugefinancialsuccess formanyexhibitors.Manycompaniestooknumerous orders, both domestically and internationally. “We have succeeded in making IDS even more attractive, both domestically and internationally. The strong increase in international participants especially shows that IDS is the world’s leading den- taltradeshow,”DrMartinRickert,Chairpersonofthe Association of German Dental Manufacturers, said. “Participants were able to forge high-quality busi- ness contacts between industry and trade profes- sionals as well as between the industry, dentists and dental technicians. Thus, the trade fair once again signalledbettertimesaheadandgeneratedmomen- tumthatwillhelpthedentalsectorstayoncoursefor a successful business year.” Koelnmesse Executive Vice-President Oliver P. Kuhrt added: “IDS more than satisfied everyone’s expectations. Once again, IDS offered a whole range of new products and excellent opportunities to exchange information, communicate with partners and place orders. That’s why exhibitors, visitors and media representatives were all delighted with the trade fair.” A visitor survey carried out during IDS found that not only exhibitors, but also trade visitors considered the exhibition a success. According to the organisers, 95 % of the respondents indicated that they were satisfied/very satisfied with the event. They were pleased with the range of products and had achieved their goals at the trade fair. Furthermore, 93 % would recommendavisittoIDStoaclosebusinessassociate. “It’smyfirsttimeattheIDSandthisisthebiggestden- taltradefairIhaveeverbeento.Ihavescheduledthree days to see everything,” Dr Dusan Dimitrijevic told cosmeticdentistry.ThisdentistfromSerbiabrought hissonandsecond-yeardentalstudentLazarwithhim toCologne. _Focus on digital innovation Thisyear,thefocusofinterestwasontheinnovative new products and technologies on display. According to Dr Rickert, the trade fair demonstrated that digital processesandtechnologiesarebecomingincreasingly popular, since they facilitate even more efficient and higher quality treatments. In particular, products and systemsthatofferusersandpatientsimprovementsin preventative care, diagnostics and dental treatment were in high demand. Those include ultrasound sys- tems with expanded capabilities that enable painless and professional preventative care, digital intra-oral scanners, improved root-canal treatment methods, new dental filling materials, aesthetic dental crowns and bridges that look most natural, as well as improved digital X-ray diagnostics that areespeciallyusefulinthefieldof implantology. “As far as we are concerned, thetradefairwasverysuccessful,” said Jost C. Fischer, Chairperson andCEOofSironaDentalSystems, leader in CAD/CAM technology. “Thenumberofvisitorswasamaz- ing. In fact, all of our employees wereindialoguearoundtheclock. You could clearly see that the economy has picked up again. As a result, the atmosphere at the fair was extremely positive. In my opinion,itwasthebestIDSever.” Jürgen Schwichtenberg, President of the Associa- tion of German Dental Technicians’ Guilds (VDZI), an IDS partner, was also very pleased with the trade fair. “Fromthepointofviewofthedentaltechniciantrade, the IDS 2011 once again proved the dental sector’s innovative power. Considering the variety of products on display in Cologne and the rapid development of new, particularly digital technologies, it will be even moreimportantinthefuturefordentaltechniciansto actively supplement these new technologies and so- lutions with their expert knowledge and to put these intopracticeintheirlaboratoriesinordertoensurean all-round high-quality treatment. Our partners in the dentalindustryingeneralanddentistsinparticularwill beabletocontinuetorelyontheseimportantservices.”